{"id":42626,"date":"2019-03-08T15:33:27","date_gmt":"2019-03-08T14:33:27","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=42626"},"modified":"2019-08-23T15:34:40","modified_gmt":"2019-08-23T13:34:40","slug":"il-volto-femminile-influencer-marketing","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/osservatorio-influencer-marketing\/il-volto-femminile-influencer-marketing\/","title":{"rendered":"Il volto femminile dell\u2019Influencer Marketing"},"content":{"rendered":"

Oggi celebriamo la <\/span><\/i>giornata Internazionale delle Donne <\/i><\/b>e vogliamo farlo parlando del loro contributo nell\u2019Influencer Marketing. <\/span><\/i><\/p>\n

Il mondo del tech \u00e8 stato <\/span>storica<\/span>m<\/span>ente<\/span> un settore particolarmente difficile per le donne, soprattutto durante i primi decenni della rivoluzione digitale con la diffusione del World Wide Web e i rapidi sviluppi della digital economy. Ma finalmente sta cambiando qualcosa: l\u2019anno scorso l\u2019Islanda ha emanato la prima legge sulla <\/span>parit\u00e0 salariale<\/span>. Da allora l’argomento ha acquisito uno slancio particolare sui media, l’uguaglianza di genere e le lacune salariali sono diventate argomenti chiave sul posto di lavoro. Tuttavia secondo i nuovi <\/span>dati <\/span><\/a>del governo britannico, in Gran Bretagna gli uomini quattro volte pi\u00f9 delle donne guadagnano stipendi a 6 cifre. E in realt\u00e0 la situazione non \u00e8 molto migliore nella Silicon Valley, dove le donne non solo guadagnano meno, ma potrebbero anche essere premiate con meno <\/span>equity<\/span><\/a>. Le recenti <\/span>lotte di classe<\/span> e le cause contro alcuni dei pi\u00f9 importanti giganti tecnologici del mondo hanno dimostrato che la bolla sta per scoppiare e il problema non pu\u00f2 pi\u00f9 essere ignorato.<\/span><\/p>\n

Per quanto riguarda l\u2019ambito dell\u2019Influencer Marketing, la storia \u00e8 fortunatamente molto diversa. Probabilmente non \u00e8 un segreto che l\u2019Influencer Marketing sia una questione femminile.<\/span> Secondo i nostri dati, il 59% dei Creator scelti dalla nostra tecnologia basata su AI (e ovviamente approvati dai nostri clienti!) per partecipare alle nostre campagne di Influencer Marketing sono donne. Dominano in categorie come <\/span>Food & Drink <\/b>(60%) e <\/span>Home & Garden<\/b> (65%), cos\u00ec come nei settori pi\u00f9 forti dell\u2019Influencer Marketing, <\/span>Beauty<\/b> (74%) e <\/span>Fashion <\/b>(61%).<\/span><\/p>\n

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#gifted Let\u2019s talk about Free the Nipple. A few weeks ago I was walking along minding my own business when a guy in a car rolled his window down and shouted \u201cput a bra on!\u201d at me. This was on the rare occasion that I was actually wearing one, but that\u2019s besides the point. I had to resist the urge to shout \u201cwhy don\u2019t you put an effing bra on!\u201d But I didn\u2019t, because I have no right to dictate what people wear or not wear. . The fact of the matter is, women\u2019s nipples are still seen as something sexual despite their function being to feed a child. They still get censored on Instagram and sometimes have to get edited out of fine art photography in order to be able to posted on the internet. This would not be the case for a male\u2019s chest. . Whether a woman chooses to wear a bra or not is really something you shouldn\u2019t be worried about. There\u2019s many more important things for you to get angry about than what a woman chooses to wear. Thank you @officiallyneat for sending me this t-shirt and inspiring the concept of this photo! . . . #girlpower #empoweringwomen #empoweringgirls #strongisbeautiful #girlpower #youcandothis #powerfulwomen #girlsrule #girlsrock #stopslutshaming #endbodyshaming #endslutshaming #bodyshaming #slutshaming #stopmodyshaming #feministart #feministpride #feministbooks #feministliterature #feministwriters #feministsbelike #feministpower #femmemarch #feministbooks<\/a><\/p>\n

A post shared by Bronte (Bee) \ud83d\udccdLondon U.K<\/a> (@frombeewithlove) on