{"id":39625,"date":"2018-04-20T16:47:54","date_gmt":"2018-04-20T14:47:54","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=39625"},"modified":"2018-05-07T09:45:59","modified_gmt":"2018-05-07T07:45:59","slug":"buzzoole-nella-market-guide-for-influencer-marketing-solutions-di-gartner","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/buzzoole-3\/buzzoole-nella-market-guide-for-influencer-marketing-solutions-di-gartner\/","title":{"rendered":"Buzzoole nella Market Guide for Influencer Marketing Solutions di Gartner"},"content":{"rendered":"

Buzzoole \u00e8 stata inserita nell\u2019edizione 2018 della Market Guide for Influencer Marketing Solutions<\/a> di Gartner, societ\u00e0 leader mondiale nella consulenza strategica. Gartner ha selezionato e segnalato dieci Representive Vendor: nove sono societ\u00e0 nord americane, Buzzoole \u00e8 l\u2019unica realt\u00e0 europea presente nella guida.<\/strong>
\n<\/p>\n

La Market Guide di Gartner dichiara: \u201cLe campagne di influencer marketing possono estendere la portata dei brand al di l\u00e0 di quanto possibile fare rispetto alle attivit\u00e0 organiche di social marketing. I responsabili marketing stanno dando priorit\u00e0 all\u2019influencer marketing, nonostante le problematiche legate alla trasparenza e alla misurazione. La guida \u00e8 indicata per aiutare ad identificare una gamma di fornitori e soluzioni\u201d.<\/p>\n

\"buzzoole<\/a><\/p>\n

Secondo la ricerca Gartner \u201cnel 2017 quasi due terzi degli operatori marketing hanno implementato, o stanno programmando, una campagna di influencer marketing. Circa 1 intervistato su 10 ha abbandonato questa attivit\u00e0\u201d. Secondo Gartner, gli strumenti di influencer marketing possono includere piattaforme tecnologiche, agenzie di influencer e curated network.<\/p>\n

Buzzoole \u00e8 stata inserita in entrambe le sezioni “piattaforma tecnologica e curated network”<\/strong> grazie all\u2019innovazione tecnologica e alla capacit\u00e0 di misurazione che contraddistingue la nostra offerta.<\/p>\n

L\u2019influencer marketing \u00e8 in una fase di forte crescita, caratterizzata da diversi cambiamenti come la necessit\u00e0 di maggiore trasparenza, il bisogno da parte degli investitori di ottenere una misurazione chiara dell\u2019impatto delle campagne e la richiesta di introduzione di una regolamentazione.<\/p>\n

Siamo lieti di essere stati selezionati da Gartner, questo riconoscimento rappresenta un\u2019ulteriore conferma delle capacit\u00e0 crescenti della nostra piattaforma, sempre pi\u00f9 orientata all’uso di tecniche di Intelligenza Artificiale, ed \u00e8 la dimostrazione che Buzzoole sta percorrendo la giusta direzione strategica.<\/p>\n

____<\/p>\n

Gartner, \u201cMarket Guide for Influencer Marketing Solutions<\/a>\u201d Jay Wilson, 27 febbraio 2018.<\/p>\n

Gartner non promuove alcun fornitore, prodotto o servizio illustrato nelle sue pubblicazioni di ricerca e non fornisce consigli agli utenti di tecnologia al fine di selezionare solo i fornitori con i punteggi pi\u00f9 alti o altre designazioni. Le pubblicazioni di ricerca di Gartner sono costituite dalle opinioni dell’organizzazione di ricerca di Gartner e non devono essere interpretate come dichiarazioni di fatto. Gartner non riconosce alcuna garanzia, espressa o implicita, in relazione a questa ricerca, comprese eventuali garanzie di commerciabilit\u00e0 o idoneit\u00e0 per uno scopo particolare.<\/p>\n","protected":false},"excerpt":{"rendered":"

Buzzoole \u00e8 stata inserita nell\u2019edizione 2018 della Market Guide for Influencer Marketing Solutions di Gartner, societ\u00e0 leader mondiale nella consulenza strategica. Gartner ha selezionato e segnalato dieci Representive Vendor: nove sono societ\u00e0 nord americane, Buzzoole \u00e8 l\u2019unica realt\u00e0 europea presente nella guida.<\/p>\n","protected":false},"author":1,"featured_media":39635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,25],"tags":[],"yoast_head":"\nBuzzoole nella Market Guide for Influencer Marketing Solutions di Gartner - Buzzoole<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/it\/buzzoole-3\/buzzoole-nella-market-guide-for-influencer-marketing-solutions-di-gartner\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buzzoole nella Market Guide for Influencer Marketing Solutions di Gartner - Buzzoole\" \/>\n<meta property=\"og:description\" content=\"Buzzoole \u00e8 stata inserita nell\u2019edizione 2018 della Market Guide for Influencer Marketing Solutions di Gartner, societ\u00e0 leader mondiale nella consulenza strategica. 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