{"id":39366,"date":"2017-10-12T15:23:37","date_gmt":"2017-10-12T13:23:37","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=39366"},"modified":"2017-10-13T13:02:36","modified_gmt":"2017-10-13T11:02:36","slug":"body-positivity-su-instagram-il-ruolo-degli-influencer","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/content-marketing\/body-positivity-su-instagram-il-ruolo-degli-influencer\/","title":{"rendered":"Body positivity su Instagram: il ruolo degli Influencer"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Che un\u2019immagine valga pi\u00f9 di mille parole lo abbiamo sentito ormai milioni di volte e in effetti non si pu\u00f2 dire che non sia vero, specialmente sui social. Basti pensare a Instagram, il canale nato proprio per diffondere contenuti visual, e al suo innegabile successo. Tuttavia, proprio per la sua natura visiva, Instagram si trova spesso ad essere oggetto di forti critiche da parte di coloro che denunciano la mancanza di autenticit\u00e0 delle foto pubblicate, che appaiono talvolta eccessivamente ritoccate. In effetti la forza delle immagini presenti su Instagram \u00e8 cos\u00ec potente da minare in alcuni casi l\u2019autostima dei suoi utenti, specialmente quelli pi\u00f9 giovani, che si trovano di fronte a foto di corpi scultorei o ad esperienze di viaggio straordinarie apparentemente cos\u00ec lontane dalla loro vita quotidiana.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Un <\/span><a href=\"https:\/\/www.rsph.org.uk\/about-us\/news\/instagram-ranked-worst-for-young-people-s-mental-health.html\"><span style=\"font-weight: 400;\">rapporto<\/span><\/a><span style=\"font-weight: 400;\"> dell\u2019RSPH (Royal Society for Public Health) ha classificato Instagram, insieme ad altre piattaforme di visual content come Snapchat, come uno dei canali pi\u00f9 negativi per la salute mentale delle fasce pi\u00f9 giovani. Secondo Shirley Cramer, Chief Executive dell\u2019RSPH, \u201cquesta valutazione \u00e8 interessante perch\u00e9 mostra come due canali focalizzati sull\u2019uso delle immagini inducano sensazioni di ansia o inadeguatezza tra i soggetti pi\u00f9 giovani\u201d. Tuttavia i giovani facenti parte dello <\/span><a href=\"http:\/\/www.yhm.org.uk\/\"><span style=\"font-weight: 400;\">Young Health Movement<\/span><\/a><span style=\"font-weight: 400;\">, \u201cci hanno detto che i social media non hanno esclusivamente un impatto negativo sulla loro salute mentale, ma possono essere anche uno strumento per veicolare messaggi positivi\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Allora \u00e8 giusto dire che Instagram sia destinato a diventare una macchina produttrice di inautenticit\u00e0 e finti like?\u00a0<\/span><span style=\"font-weight: 400;\">Come molti aspetti che riguardano i social media, la risposta \u00e8 data dalla prospettiva e dall\u2019uso che si fa di una piattaforma. Il senso di inadeguatezza avvertito da molte persone guardando alcune immagini (siano queste reali o alterate) ha condotto alcuni utenti a creare account specifici in cui si affronta la questione del <strong>body shaming<\/strong>. Alcuni prendono il problema in maniera molto diretta come l\u2019attrice <\/span><a href=\"https:\/\/www.instagram.com\/celestebarber\/?hl=it\"><span style=\"font-weight: 400;\">Celeste Barber<\/span><\/a><span style=\"font-weight: 400;\"> che riproduce sul suo profilo Instagram foto di celebrity evidenziandone il lato ridicolo; oppure come Milly Smith e il suo account <\/span><a href=\"https:\/\/www.instagram.com\/selfloveclubb\/?hl=en\"><span style=\"font-weight: 400;\">@selfloveclubb<\/span><\/a><span style=\"font-weight: 400;\"> in cui esplora i temi della <\/span><b>body positivity<\/b><span style=\"font-weight: 400;\"> e della salute mentale parlandone in maniera schietta e aperta. Sul suo profilo infatti \u00e8 possibile trovare foto che evidenziano le pose e le app che molti instragramer usano per migliorare le loro foto del \u201cprima\u201d e \u201cdopo\u201d. La Smith ha anche un canale <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UC74K-hejgsXOsHzMFL_nhug\"><span style=\"font-weight: 400;\">YouTube<\/span><\/a><span style=\"font-weight: 400;\"> in cui esplicita meglio le opinioni espresse nelle caption di Instagram.<\/span><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BOfWAW7geHY\/\" data-instgrm-version=\"8\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:8px;\">\n<div style=\" background:#F8F8F8; line-height:0; margin-top:40px; padding:50.0% 0; text-align:center; width:100%;\">\n<div style=\" background:url(data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC\/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5\/P8\/t9FuRVCRmU73JWlzosgSIIZURCjo\/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI\/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf\/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;\"><\/div>\n<\/div>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BOfWAW7geHY\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">Same day, same body.  One is seen as more desirable, flat stomach and arched back to pop out that booty. The other is seen as bloated, less desirable with connotations of lazy yet it&#39;s the same damn body!! Its so easy to distort our bodies, pose and suck in to fit into an ideal. I used to be scared and ashamed of my relaxed body as i was so used to seeing myself posed\/sucked in. Both of these images are beautiful but I prefer the right, it&#39;s me naturally without needing to breathe in or pop my butt out, im worthy, desirable and gorgeous without needing to change and thats so relieving to me.  I laughed this morning as I could feel myself feeling bloated from Christmas, I used to reach for the baggiest clothes when bloated but this morning I reached for the tightest item of clothing I own and said suck it to the ideals. You can wear bodycon with a tummy and flat butt, you can wear tight clothing with rolls and bloat. Fuck &#39;flattering&#39; it&#39;s just another word for slimming and it can take a long walk off a cliff.  All bodies shapes are beautiful, let&#39;s get used to our natural state and stop trying to change ourselves, only feeling acceptable if we pose or suck in.  We are worthy, we are powerful beyond measure and we can change the \ud83c\udf0e!<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/selfloveclubb\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Milly\ud83c\udf3b<\/a> (@selfloveclubb) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2016-12-26T18:04:30+00:00\">Dec 26, 2016 at 10:04am PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">In questa immagine ad esempio, imita le foto \u201cprima e dopo\u201d di molti influencer fitness, che in realt\u00e0 nascondono solamente un cambio di outfit e di posa.\u00a0<\/span><span style=\"font-weight: 400;\">La didascalia ricorda agli utenti quali sono i trucchi utilizzati da alcuni account per questo tipo di scatti e che distorcere l&#8217;immagine del proprio corpo \u00e8 estremamente facile in una fotografia. L&#8217;obiettivo di Milly Smith non \u00e8 solamente voler denunciare questo tipo di account, ma anche aiutare le persone ad avere un approccio critico nei confronti della piattaforma social e dei suoi contenuti.\u00a0<\/span><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BSgsk9rg3ec\/\" data-instgrm-version=\"8\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:8px;\">\n<div style=\" background:#F8F8F8; line-height:0; margin-top:40px; padding:50.0% 0; text-align:center; width:100%;\">\n<div style=\" background:url(data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC\/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5\/P8\/t9FuRVCRmU73JWlzosgSIIZURCjo\/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI\/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf\/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;\"><\/div>\n<\/div>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BSgsk9rg3ec\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">This year I will wear my legs out with pride. Scars, cellulite and all. \ud83d\udc9b\ud83d\udc9b\ud83d\udc9b\ud83d\udc9b\ud83d\udc9b\ud83d\udc9b\ud83d\udc9b I have thighs that don&#39;t always fit in jeans. I have thighs that are decorated with self harm scars. I have thighs with cellulite. I have thighs that are pale and red. I have thighs that touch and rub. I have thighs that are muscley. I have thighs with spots and blemishes. I have thighs with hair and blocked pores. I have thighs that squat and deadlift. I have thighs that have many stretchmarks. I have thighs that have walked me through life. All of these things are ME, wonderful and beautiful in their own right despite what I&#39;ve been taught to think. \ud83d\udc9b\ud83d\udc9b\ud83d\udc9b\ud83d\udc9b\ud83d\udc9b\ud83d\udc9b\ud83d\udc9b I WONT BE ASHAMED OF YOU ANYMORE AND IM SORRY THAT I EVER WAS. \ud83d\udc9b\ud83d\udc9b\ud83d\udc9b\ud83d\udc9b\ud83d\udc9b\ud83d\udc9b\ud83d\udc9b<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/selfloveclubb\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Milly\ud83c\udf3b<\/a> (@selfloveclubb) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2017-04-05T16:46:34+00:00\">Apr 5, 2017 at 9:46am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019uso dei social media per sfidare i pregiudizi della societ\u00e0 non \u00e8 nuovo. La possibilit\u00e0 di raggiungere un\u2019audience globale in un click rende i social il luogo ideale per l\u2019attivismo, incluso quello legato al movimento della body positivity (spesso identificato con gli hashtag <strong>#bopo<\/strong> o <strong>#bp<\/strong>) che si occupa appunto della rappresentazione del corpo sui media, dove spesso la questione sembra essere ignorata, come accadde per la campagna di Protein World <\/span><a href=\"http:\/\/www.campaignlive.co.uk\/article\/asa-bans-protein-world-ad-launches-social-responsibility-probe\/1345269\"><span style=\"font-weight: 400;\">\u201cbeach body ready\u201d<\/span><\/a><span style=\"font-weight: 400;\">, che ha subito forti critiche.<\/span><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BaDPvMpBksr\/\" data-instgrm-version=\"8\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:8px;\">\n<div style=\" background:#F8F8F8; line-height:0; margin-top:40px; padding:59.12037037037037% 0; text-align:center; width:100%;\">\n<div style=\" background:url(data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC\/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5\/P8\/t9FuRVCRmU73JWlzosgSIIZURCjo\/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI\/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf\/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;\"><\/div>\n<\/div>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BaDPvMpBksr\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">I firmly believe that laughing has gotten me through the hardest times in life\ud83d\udcaf \u2665\ufe0f Thank you to @warwicksaint for capturing this moment \u2728  #effyourbeautystandards #thenotsosubtleartofbeingafatgirl<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/tessholliday\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> T E S S \ud83d\udd25<\/a> (@tessholliday) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2017-10-10T02:27:44+00:00\">Oct 9, 2017 at 7:27pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Non mancano per\u00f2 i profili che combattono i pregiudizi sull\u2019aspetto fisico come quello della modella e Influencer Tess Holliday, che lotta per una maggiore rappresentanza della sua categoria nel mondo della moda. Tess ha 1,5 milioni di follower sul suo <\/span><a href=\"https:\/\/www.instagram.com\/tessholliday\/?hl=en\"><span style=\"font-weight: 400;\">account<\/span><\/a><span style=\"font-weight: 400;\"> Instagram e si descrive come una <\/span><i><span style=\"font-weight: 400;\">Plus Model<\/span><\/i><span style=\"font-weight: 400;\">. Sebbene sia oggi un riferimento per molte ragazze, Tess deve affrontare ogni giorno molte critiche online. \u201cPrima di Instagram, potevi vedere online qualsiasi cosa. Ora puoi scegliere di seguire persone che condividono i temi della body positivity, del femminismo e dell\u2019amore per il proprio corpo. Persone che siano d\u2019ispirazione\u201d afferma Tess in <\/span><a href=\"https:\/\/www.nytimes.com\/2017\/06\/09\/style\/body-positive-instagram.html?mcubz=1\"><span style=\"font-weight: 400;\">questa intervista<\/span><\/a><span style=\"font-weight: 400;\">. \u201c\u00c8 molto importante\u201d, continua Tess, \u201ccircondarsi di persone che ti sostengano e ti supportino e questo \u00e8 il ruolo delle community online.\u201d Instagram sta diventando un canale fondamentale per chi vuole circondarsi di messaggi positivi sulla consapevolezza del proprio corpo e l\u2019uso della piattaforma in questo senso \u00e8 qualcosa che andrebbe incoraggiato, specialmente tra i giovani.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sebbene molti dei profili che sostengono la body positivity siano rivolti alle donne, le principali vittime di body shaming, la questione \u00e8 in realt\u00e0 pi\u00f9 ampia. Gli account di <\/span><a href=\"https:\/\/www.instagram.com\/jackeyers\/?hl=en\"><span style=\"font-weight: 400;\">Jack Eyers<\/span><\/a><span style=\"font-weight: 400;\"> e <\/span><a href=\"https:\/\/www.instagram.com\/mamacaxx\/\"><span style=\"font-weight: 400;\">Mama Cax<\/span><\/a><span style=\"font-weight: 400;\">, ad esempio, affrontano i temi della percezione delle persone con disabilit\u00e0.<\/span><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BS_RIsnAbZ-\/\" data-instgrm-version=\"8\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:8px;\">\n<div style=\" background:#F8F8F8; line-height:0; margin-top:40px; padding:50.0% 0; text-align:center; width:100%;\">\n<div style=\" background:url(data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC\/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5\/P8\/t9FuRVCRmU73JWlzosgSIIZURCjo\/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI\/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf\/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;\"><\/div>\n<\/div>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BS_RIsnAbZ-\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">Taking on the day with my @GapFit Sculpt compression workout pants. They are very comfortable and I love that they are high waisted. &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;3 mths ago, I found out I was developing a mild scoliosis and was told that I  needed to workout to strengthen my back muscle. I have not been working out much but definitely added more walking to my daily routine. \ud83d\udcaa\ud83c\udffd #mamacax #workoutwithmamacax #GapSculpt Compression #ad ____________________________________<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/mamacaxx\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Mama C\u0101x<\/a> (@mamacaxx) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2017-04-17T13:43:14+00:00\">Apr 17, 2017 at 6:43am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">In un suo <\/span><a href=\"https:\/\/mamacax.com\/about-4\/\"><span style=\"font-weight: 400;\">post<\/span><\/a><span style=\"font-weight: 400;\">, Mama Cax dice di usare \u201ci social media per parlare di body positivity, ma ancora di pi\u00f9, per rovesciare l\u2019immagine stereotipata legata alle persone con disabilit\u00e0.\u201d Il suo profilo Instagram \u00e8 un\u2019incredibile raccolta di foto, alcune delle quali si concentrano sulla sua protesi, altre sulla moda, sui i viaggi e sul lifestyle, ovvero tutti gli aspetti che possono contribuire a cambiare la percezione che la maggior parte della gente ha sulle persone con disabilit\u00e0. Cacsmy Brutus, questo il suo vero nome,<\/span> <span style=\"font-weight: 400;\">\u00e8 brand <\/span><a href=\"https:\/\/mamacax.com\/2015\/11\/04\/styling-my-alleles-prosthetic-cover\/\"><span style=\"font-weight: 400;\">ambassador<\/span><\/a><span style=\"font-weight: 400;\"> per Alleles, un\u2019azienda specializzata nella progettazione di cover per protesi. Dopo aver visto la <\/span><i><span style=\"font-weight: 400;\">wish list<\/span><\/i><span style=\"font-weight: 400;\"> di Cax che includeva appunto delle cover per protesi, il co-founder di Alleles ha contattato l\u2019influencer per offrirle una cover a scelta e il risultato di questa bellissima collaborazione \u00e8 visibile sul suo account Instagram.<\/span><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BUgj2OlBPzY\/\" data-instgrm-version=\"8\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:8px;\">\n<div style=\" background:#F8F8F8; line-height:0; margin-top:40px; padding:50.0462962962963% 0; text-align:center; width:100%;\">\n<div style=\" background:url(data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC\/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5\/P8\/t9FuRVCRmU73JWlzosgSIIZURCjo\/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI\/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf\/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;\"><\/div>\n<\/div>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BUgj2OlBPzY\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">#throwbackthursday A am very proud of this project!! &#34;Limbpimpin&#34; A short documentary I filmed last year with @mattr_media for @channel4 https:\/\/vimeo.com\/173013206<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/jack_mrengland\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Jack Eyers<\/a> (@jack_mrengland) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2017-05-25T08:33:04+00:00\">May 25, 2017 at 1:33am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Il profilo di Jack Eyers \u00e8 invece ricco di immagini che rappresentano istanti di avventura come arrampicata, skydive, corsa e altre attivit\u00e0 che sfidano i normali clich\u00e9 sui disabili. A luglio di quest\u2019anno Eyers \u00e8 diventato il primo uomo con amputazione ad essere <\/span><a href=\"http:\/\/www.independent.co.uk\/life-style\/mr-england-winner-jack-eyers-first-amputee-male-model-crowned-uk-dorset-a7844921.html\"><span style=\"font-weight: 400;\">incoronato<\/span><\/a><span style=\"font-weight: 400;\"> Mr Inghilterra; ha anche firmato un contratto con Models of Diversity e nel 2015 \u00e8 stato il primo modello con disabilit\u00e0 a sfilare durante la New York Fashion Week. \u201cNegli ultimi cinque anni la mia missione \u00e8 diventata quella di portare la disabilit\u00e0 nel settore fashion e di diventare un riferimento per altre persone con questo tipo di handicap\u201d afferma Eyers in questa <\/span><a href=\"http:\/\/www.independent.co.uk\/life-style\/mr-england-winner-jack-eyers-first-amputee-male-model-crowned-uk-dorset-a7844921.html\"><span style=\"font-weight: 400;\">intervista<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il cambiamento si avverte anche nelle scelte di alcuni paesi come la Francia che ha reso\u00a0<\/span><a href=\"http:\/\/www.dday.it\/redazione\/24409\/francia-chi-pubblica-foto-ritoccate-deve-segnalarlo-altrimenti-37000-euro-di-multa\"><span style=\"font-weight: 400;\">obbligatorio<\/span><\/a><span style=\"font-weight: 400;\"> segnalare con delle apposite etichette, le immagini alterate con programmi di photo editing come Photoshop. Inoltre recentemente il sito di immagini stock <em>Getty images<\/em> ha <\/span><a href=\"http:\/\/www.corriere.it\/tecnologia\/17_ottobre_03\/getty-images-contro-photoshop-stop-fotografie-ritoccate-modelle-262168bc-a80c-11e7-a090-96160224e787.shtml\"><span style=\"font-weight: 400;\">bandito<\/span><\/a><span style=\"font-weight: 400;\"> le foto ritoccate che fanno apparire le modelle pi\u00f9 magre. Oltre a queste misure \u00e8 bene insegnare ai giovani anche come approcciarsi ai social media e gli Influencer come quelli citati in questo articolo possono avere un ruolo importante in questo senso.<\/span><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BGCR9szBQW8\/\" data-instgrm-version=\"8\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:8px;\">\n<div style=\" background:#F8F8F8; line-height:0; margin-top:40px; padding:50.0% 0; text-align:center; width:100%;\">\n<div style=\" background:url(data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC\/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5\/P8\/t9FuRVCRmU73JWlzosgSIIZURCjo\/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI\/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf\/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;\"><\/div>\n<\/div>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BGCR9szBQW8\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">\u201c#RunwayForAll means any teenager feels represented when they open a magazine or watch a fashion show,\u201d says Mama Cax (@caxmee). Mama grew up in Haiti, lives in New York City and never aspired to be a model \u2014 \u201cnot only because there were very few dark models on magazine covers but also because I grew up with very little knowledge of the fashion industry,\u201d she says. \u201cEight years ago, after getting my leg amputated, the idea of being a model was even more far-fetched.\u201d Today, Mama is modeling and doing other things that she was told there was no audience for, like sharing tips for traveling as a black female amputee. \u201cThe majority of humans do not look like the mainstream idea of beauty,\u201d she says. \u201cOne of the greatest barriers is not belonging. Through modeling I hope to show that beauty does not always wear a size zero and beauty does not always walk on two limbs.\u201d Every day this week, we\u2019ll be sharing the story of a model who is redefining industry standards and making sure there\u2019s room on the #RunwayForAll. Photo of @caxmee by @simonhuemaen<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/instagram\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Instagram<\/a> (@instagram) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2016-05-30T15:00:04+00:00\">May 30, 2016 at 8:00am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Lo stesso Instagram ha incoraggiato gli account che utilizzano la piattaforma come forma di espressione positiva con la campagna <\/span><a href=\"https:\/\/www.panorama.it\/societa\/life\/runawayforall-la-campagna-social-perche-la-moda-sia-per-tutti\/\"><span style=\"font-weight: 400;\">#RunwayForAll<\/span><\/a><span style=\"font-weight: 400;\">. Lo scopo di questa campagna durata una settimana, era quello di mettere in luce i grandi campioni di diversit\u00e0 del mondo della moda. La prima modella della campagna \u00e8 stata proprio Mama Cax, per la quale il significato di #RunwayForAll \u00e8 \u201cfar s\u00ec che ogni teenager si senta rappresentato quando apre un magazine o guarda una sfilata\u201d. Per una settimana l\u2019account ufficiale di Instagram ha postato foto di persone diverse ogni giorno con l\u2019hashtag #RunwayForAll, evidenziando la storia unica di ogni modello rappresentato. Questo mostra che le piattaforme insieme agli Influencer possono lavorare insieme per diffondere messaggi positivi per le nuove generazioni.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Che un\u2019immagine valga pi\u00f9 di mille parole lo abbiamo sentito ormai milioni di volte e in effetti non si pu\u00f2 dire che non sia vero, specialmente sui social. Basti pensare a Instagram, il canale nato proprio per diffondere contenuti visual, e al suo innegabile successo. Tuttavia, proprio per la sua natura visiva, Instagram si trova &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/it\/content-marketing\/body-positivity-su-instagram-il-ruolo-degli-influencer\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Body positivity su Instagram: il ruolo degli Influencer&#8221;<\/span><\/a><\/p>\n","protected":false},"author":54,"featured_media":39370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,81,579,657],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Come gli Influencer combattono il body shaming su Instagram | Blog Buzzoole<\/title>\n<meta name=\"description\" content=\"Non sempre i social sono il male: in questo articolo esploriamo come Instagram e gli Influencer lavorano insieme per promuovere la body positivity.\" \/>\n<meta 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