{"id":38309,"date":"2016-09-08T09:52:10","date_gmt":"2016-09-08T09:52:10","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=38309"},"modified":"2016-09-08T10:06:29","modified_gmt":"2016-09-08T10:06:29","slug":"gli-influencer-sono-piu-efficaci-delle-celebrita","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing\/gli-influencer-sono-piu-efficaci-delle-celebrita\/","title":{"rendered":"Gli influencer sono pi\u00f9 efficaci delle celebrit\u00e0?"},"content":{"rendered":"<p>Due recenti studi condotti da Twitter e dall\u2019agenzia inglese <a href=\"https:\/\/blog.takumi.com\/four-reasons-social-influencers-are-more-effective-for-marketers-than-celebrities-c864d8d345b5#.579sh5h7f\" target=\"_blank\">Takumi<\/a>, hanno dimostrato che gli influencer con meno di 100mila follower sono pi\u00f9 efficaci nel generare credibilit\u00e0 e coinvolgimento verso la loro community.<!--more--><\/p>\n<p>Il ruolo degli influencer nell\u2019attirare l\u2019attenzione dei consumatori \u00e8 in aumento e comincia ad erodere una parte di mercato alle celebrit\u00e0.<\/p>\n<p>I motivi per cui le aziende preferiscono <em>blogger<\/em> e <em>youtuber<\/em> sono riconducibili a molti fattori, alcuni dei quali sono:<\/p>\n<ul>\n<li><strong>Relazione<\/strong><br \/>\nGli influencer hanno un rapporto stretto con il loro seguito. Questi personaggi di nicchia hanno rispetto di chi li segue e sono molto attenti alla relazione personale, cosa che non si verifica mai con un una star dello spettacolo. L\u2019attenzione verso il pubblico genera fiducia e senso di appartenenza.<\/li>\n<li><strong>Reputazione<\/strong><br \/>\nI blogger di settore fanno molta attenzione alla loro credibilit\u00e0. Difficilmente un blogger riconosciuto metterebbe a repentaglio la propria credibilit\u00e0, sostenendo una promozione nella quale non crede.<\/li>\n<li><strong>Comunicazione<\/strong><br \/>\nQuesti opinion leader hanno doti da comunicatori. Sanno realizzare testi, foto e video di qualit\u00e0 eccelsa, in un linguaggio differente e pi\u00f9 aderente al pubblico dei social media. Cosa che riesce a poche agenzie pubblicitarie, molto pi\u00f9 orientate a soddisfare le esigenze estetiche e comunicative delle aziende, riducendo il potere di engagement di questi contenuti.<\/li>\n<li><strong>Identificazione<\/strong><br \/>\nProprio perch\u00e9 non sono VIP, fanno scattare in chi li segue un senso di identificazione. Percepire l\u2019altro come un proprio simile, aumenta il livello di attenzione verso il contenuto da parte del fruitore, che abbassa le difese tipiche nei confronti del messaggio promozionale<\/li>\n<\/ul>\n<p>Secondo la ricerca di <a href=\"http:\/\/www.adweek.com\/news\/technology\/twitter-says-users-now-trust-influencers-nearly-much-their-friends-171367\" target=\"_blank\">Twitter<\/a>, il 56% degli intervistati ha dichiarato di fidarsi delle raccomandazioni di amici e parenti, mentre a ruota, il 49% ha detto che si fida della valutazione degli influencer seguiti.<\/p>\n<p>Le aziende d&#8217;oltreoceano hanno compreso molto bene il ruolo degli <em>youtuber<\/em> e dei blogger di nicchia. Hanno anche capito che questo genere di promozione (native advertising) non pu\u00f2 essere ingabbiata in regole, ma deve essere lasciata libera di adattarsi al registro comunicativo del singolo comunicatore. \u00c8 l&#8217;unico modo per non creare promozioni che assomiglino ad uno spot pubblicitario, che risulterebbero dannose sia per il blogger che per l\u2019azienda.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Due recenti studi condotti da Twitter e dall\u2019agenzia inglese Takumi, hanno dimostrato che gli influencer con meno di 100mila follower sono pi\u00f9 efficaci nel generare credibilit\u00e0 e coinvolgimento verso la loro community.<\/p>\n","protected":false},"author":9,"featured_media":38310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[579],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gli influencer sono pi\u00f9 efficaci delle celebrit\u00e0? 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