{"id":1468,"date":"2014-12-19T16:55:56","date_gmt":"2014-12-19T16:55:56","guid":{"rendered":"http:\/\/blog.buzzoole.com\/?p=1468"},"modified":"2016-06-17T13:58:52","modified_gmt":"2016-06-17T13:58:52","slug":"post-vs-click-parte-ii","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing\/post-vs-click-parte-ii\/","title":{"rendered":"Post VS Click, parte II"},"content":{"rendered":"<p>Nel <a href=\"http:\/\/blog.buzzoole.com\/it\/digital-influence\/click-vs-post-2\/\" target=\"_blank\">post<\/a> della scorsa settimana abbiamo iniziato ad analizzare <strong>la differenza tra Pay Per Post e Pay Per Click<\/strong>. Compito di questo articolo \u00e8 quello di continuare il discorso e anche capire meglio quello che Buzzoole fa e, soprattutto, come lo fa. Per cui, se finita la lettura, avete dubbi e\/o domande e feedback, saremo pi\u00f9 che felici di rispondervi. (c&#8217;\u00e8 un bottoncino con scritto &#8216;Commenta&#8217; che tutti noi utilizziamo troppo poco spesso, per cui non siate timidi!).<!--more--><\/p>\n<p><a href=\"http:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/12\/blog_post.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1472\" src=\"http:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/12\/blog_post.jpg\" alt=\"blog_post\" width=\"535\" height=\"445\" \/><\/a><\/p>\n<p><strong>Come calcoliamo il valore di un post<\/strong>? Innanzitutto \u00e8 fondamentale il <strong>numero e la qualit\u00e0 di interazioni<\/strong> che un post ha, che d\u00e0 valore aggiunto al post stesso, sia che esso venga commentato in maniera positiva, sia che venga contestato, quindi qualunque sia il <strong>&#8220;sentiment&#8221; (positivo o negativo) dell&#8217;engagement<\/strong>.<\/p>\n<p>Altro parametro importante \u00e8 il <strong>tipo di persone coinvolte nelle interazioni<\/strong>: se, per esempio, un influencer nel settore tech scrive un articolo, il post acquista maggiore valore se a condividerlo e a commentarlo c&#8217;\u00e8 un audience influencer nello stesso settore. Allo stesso modo, se a commentarlo \u00e8 un influencer molto popolare, anche se non dello stesso settore, l&#8217;articolo acquista rilievo. Importante \u00e8 anche i<strong>l fattore temporale<\/strong>: se il post ottiene molti commenti in poco tempo, vuol dire che l&#8217;engagement dei lettori \u00e8 molto forte.<\/p>\n<p>A differenza del click (ci vuole un secondo per cliccare su un banner adv), <strong>il post richiede attenzione<\/strong>: come spiegato nell&#8217;articolo della scorsa settimana, se un post viene commentato e condiviso, si \u00e8 certi che il suo contenuto sia stato letto e abbia quindi generato interesse da parte dei lettori che lo commentano e lo condividono.<\/p>\n<p>Qui di seguito un&#8217;<strong>infografica<\/strong> creata da noi per paragonare <strong>Pay Per Click e Pay Per Post.<\/strong><\/p>\n<p><a href=\"http:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/12\/141899622321.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1484\" src=\"http:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/12\/141899622321-822x1024.jpg\" alt=\"1418996223(2)\" width=\"550\" height=\"685\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/12\/141899622321-822x1024.jpg 822w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/12\/141899622321-240x300.jpg 240w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/12\/141899622321-300x373.jpg 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/12\/141899622321.jpg 1944w\" sizes=\"(max-width: 550px) 90vw, 550px\" \/><\/a><\/p>\n<p>Che ne pensate?<\/p>\n<p>Cogliamo l&#8217;occasione con augurarvi Buone Feste! Auguri, Buzzooler!<\/p>\n<p><em>Il Team di Buzzoole<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nel post della scorsa settimana abbiamo iniziato ad analizzare la differenza tra Pay Per Post e Pay Per Click. Compito di questo articolo \u00e8 quello di continuare il discorso e anche capire meglio quello che Buzzoole fa e, soprattutto, come lo fa. Per cui, se finita la lettura, avete dubbi e\/o domande e feedback, saremo &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing\/post-vs-click-parte-ii\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Post VS Click, parte II&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,579],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Post VS Click, parte II - Buzzoole<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing\/post-vs-click-parte-ii\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Post VS Click, parte II - Buzzoole\" \/>\n<meta property=\"og:description\" content=\"Nel post della scorsa settimana abbiamo iniziato ad analizzare la differenza tra Pay Per Post e Pay Per Click. 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