{"id":1402,"date":"2014-12-10T17:14:15","date_gmt":"2014-12-10T17:14:15","guid":{"rendered":"http:\/\/blog.buzzoole.com\/?p=1402"},"modified":"2016-06-17T13:53:30","modified_gmt":"2016-06-17T13:53:30","slug":"click-vs-post-2","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/it\/influencer-marketing\/click-vs-post-2\/","title":{"rendered":"Post VS Click"},"content":{"rendered":"<p style=\"text-align: left;\">Due anni fa, <a href=\"https:\/\/limitedrun.com\/\">Limited Run<\/a>, una startup che costruisce piattaforme per musicisti ed etichette discografiche, scrisse un post su Facebook (che adesso non risulta essere pi\u00f9 online, ma la cui vicenda si trova riassunta bene da TechCrunch <a href=\"http:\/\/techcrunch.com\/2012\/07\/30\/startup-claims-80-of-its-facebook-ad-clicks-are-coming-from-bots\/\">qui<\/a>) in cui sosteneva che l\u201980% del traffico Facebook derivato dai Pay Per Click Ads erano bot.<\/p>\n<p style=\"text-align: left;\">Qualche anno dopo, anche Veritasium\u00a0denunci\u00f2 Facebook per frode per questo stesso motivo (ecco il <a href=\"https:\/\/www.youtube.com\/watch?v=oVfHeWTKjag\">video di Veritasium<\/a> per capire meglio l\u2019intera vicenda). Allo stesso modo, per\u00f2, ci sono molte startup che hanno avuto successo con i CPC (Cost per Click) di Facebook, quindi <a href=\"https:\/\/twitter.com\/jamespanderson\">Phil Anderson<\/a>\u00a0 (Founder di BudgetSimple) decide di testare in prima persona Facebook Ads per generare traffico su <a href=\"https:\/\/www.BudgetSimple.com\">BudgetSimple<\/a> (ecco il <a href=\"http:\/\/jamespanderson.tumblr.com\/post\/81672314715\/facebook-cpc-dont-waste-your-money\">post<\/a> in cui spiega meglio i risultati del suo test). Riassumendo, Anderson speriment\u00f2 che spendendo $50 in Facebook Ads, Facebook diceva di aver tracciato 92 click pagati mentre Google Analytics ne tracciava solo 61.<!--more--><\/p>\n<p style=\"text-align: left;\">Questi dati sono una piccola premessa per introdurre la tematica che analizzeremo in questo post: ossia la<strong> differenza tra Pay Per Post e Pay Per Click<\/strong>. Alla base della nostra analisi va detto che affiancando l&#8217;utilizzo di Pay Per Post e Pay Per Click, si possono avere risultati interessanti in termini di visibilit\u00e0 per il proprio brand; ma quello che preme sottolineare in questa sede \u00e8 la diversit\u00e0 sostanziale tra le due scelte strategiche. Vediamo nel dettaglio le <strong>caratteristiche di un post<\/strong>.<\/p>\n<p style=\"text-align: left;\"><a href=\"http:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/12\/Screenshot_12_10_14_12_19_PM.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1417\" src=\"http:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/12\/Screenshot_12_10_14_12_19_PM-1024x962.jpg\" alt=\"Screenshot_12_10_14,_12_19_PM\" width=\"460\" height=\"432\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/12\/Screenshot_12_10_14_12_19_PM-1024x962.jpg 1024w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/12\/Screenshot_12_10_14_12_19_PM-300x281.jpg 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/12\/Screenshot_12_10_14_12_19_PM.jpg 1256w\" sizes=\"(max-width: 460px) 90vw, 460px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Per prima cosa, un post ha<strong> contenuti organici<\/strong>, oltre ad essere un&#8217;entit\u00e0 che <strong>rimane nel tempo<\/strong> (\u00e8 ricercabile sul web anche a distanza dalla data in cui il post viene scritto) e ha altre due caratteristiche fondamentali: la <strong>&#8220;trustability&#8221;\u00a0<\/strong>(dietro alla scrittura di un post c&#8217;\u00e8 una persona fisica, alla quale si tende generalmente a dare pi\u00f9 fiducia) e l&#8217; <strong>&#8220;authorship&#8221; <\/strong>riconosciuta dai lettori (l&#8217;autore di un post ha in genere un&#8217;autorevolezza nel suo settore di competenza).<\/p>\n<p style=\"text-align: left;\"><a href=\"http:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/12\/effective-blog-posts-sign.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1424\" src=\"http:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/12\/effective-blog-posts-sign.jpg\" alt=\"effective-blog-posts-sign\" width=\"540\" height=\"315\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/12\/effective-blog-posts-sign.jpg 540w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/12\/effective-blog-posts-sign-300x175.jpg 300w\" sizes=\"(max-width: 540px) 90vw, 540px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Un&#8217;altra caratteristica del post \u00e8 la <strong>visualizzazione e il grado di interazione <\/strong>che un post pu\u00f2 creare: un post di successo genera un <strong>contenuto virale<\/strong>, creando cos\u00ec <strong>engagement<\/strong> e generando <strong>risultati verificabili<\/strong>: se il post viene commentato e condiviso su diversi canali, generando conversazioni, si \u00e8 certi che il contenuto del post sia stato senza dubbio letto e abbia quindi generato interesse da parte dei lettori che lo commentano e lo condividono.<\/p>\n<p style=\"text-align: left;\">Cosa ne pensate? Avete esperienze di casi di successo\/insuccesso di una campagna Pay Per Click o Pay Per Post? Per approfondire ulteriormente l&#8217;argomento, nel prossimo blog post analizzeremo pi\u00f9 dettagliatamente le caratteristiche di un post e l&#8217;importanza del suo impatto e grazie ad un&#8217;infografica paragoneremo Pay Per Click e Pay Per Post.<\/p>\n<p style=\"text-align: left;\">Buon gioved\u00ec!<\/p>\n<p><em>Il Team di Buzzoole<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Due anni fa, Limited Run, una startup che costruisce piattaforme per musicisti ed etichette discografiche, scrisse un post su Facebook (che adesso non risulta essere pi\u00f9 online, ma la cui vicenda si trova riassunta bene da TechCrunch qui) in cui sosteneva che l\u201980% del traffico Facebook derivato dai Pay Per Click Ads erano bot. Qualche &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing\/click-vs-post-2\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Post VS Click&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,579],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Post VS Click<\/title>\n<meta name=\"description\" content=\"Post versus click\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/it\/influencer-marketing\/click-vs-post-2\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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