{"id":677,"date":"2014-01-22T16:40:55","date_gmt":"2014-01-22T16:40:55","guid":{"rendered":"http:\/\/blog.buzzoole.com\/?p=677"},"modified":"2018-05-29T15:58:24","modified_gmt":"2018-05-29T13:58:24","slug":"email-marketing-done-right","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/business\/email-marketing-done-right\/","title":{"rendered":"Email marketing done right"},"content":{"rendered":"<p style=\"text-align: left;\" align=\"center\">Who remembers snail mail when email is so easy? Today email is the way to go when you want to contact clients, potential followers or a specific group of people. While critics who opt for social media may differ, <b>the best way to go about reaching a specific market is <a href=\"http:\/\/en.wikipedia.org\/wiki\/Email_marketing\">email marketing<\/a>.<\/b> When combining email marketing with social media you get a winning formula.<\/p>\n<p><!--more--><br \/>\n<iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/ZBb8zRPUUMU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.copyblogger.com\/email-marketing\/\">CopyBlogger<\/a> states that it&#8217;s <b>amazingly cost-effective.<\/b> <b>With a ROI of around 4,300% <\/b>(according to the <a href=\"http:\/\/thedma.org\/\">Direct Marketing Association<\/a>), email practically pays for itself and saves a tree or two. It&#8217;s what you use when you want to move from &#8220;conversation to commerce&#8221;.<\/p>\n<p>We all get annoyed at the recurring email newsletter that wastes our time, pitches that don&#8217;t get to the point and the all-consuming spam. The best thing about email marketing is that you can send out <b>valuable information according to your customer&#8217;s valued time. Subscribers will begin to trust you as a credible source.<\/b><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/01\/Blog.EmailMarketingHomer.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-680\" src=\"http:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/01\/Blog.EmailMarketingHomer.jpg\" alt=\"Blog.EmailMarketingHomer\" width=\"462\" height=\"291\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/01\/Blog.EmailMarketingHomer.jpg 462w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/01\/Blog.EmailMarketingHomer-300x188.jpg 300w\" sizes=\"(max-width: 462px) 90vw, 462px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>With catchy, urgent or call-to-action headlines, photos, graphics and good content, emails up their value for the reader. The email-marketing site <a href=\"http:\/\/www.mailup.com\/\">MailUp<\/a> that is currently a leader in Italy among competing platforms, offers good examples of email marketing mixed with social media done right.<\/p>\n<p><b>According to <a href=\"http:\/\/www.mailup.com\/\">MailUp<\/a> the strongest form of email marketing is its connection with social media<\/b> and they reinforce this in their progressive approach. The use of social media encourages the viral spread of the email content and consequently obtains more views for MailUp&#8217;s email marketing campaigns. Among the social networks that have recorded the percentage of shares of emails, the most shares are on Facebook at 82% while Twitter is at 9% and Linkedin at 4% and growing.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/01\/Blog.EmailMarketingInfo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-687\" src=\"http:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/01\/Blog.EmailMarketingInfo.jpg\" alt=\"Blog.EmailMarketingInfo\" width=\"491\" height=\"2700\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"line-height: 1.5em;\">The industry is constantly evolving, with strategized email marketing campaigns targeting key audiences and increasing attention to quality. Responsiveness is also becoming easier as emails from the marketing campaigns are <\/span><b style=\"line-height: 1.5em;\">easily viewed on many different devices, not just your average PC, but also on tablets and smartphones;<\/b><span style=\"line-height: 1.5em;\"> in fact tablets and smartphones make up the average of 30% open rate. <\/span><b style=\"line-height: 1.5em;\">The open rate and click through rate both grow when users get informational content rather than promotional material.<\/b><\/p>\n<p>Email content that is valued and credible strengthens the relationship with your key audience through effective subject line writing, a distinctive company\/brand voice and delivering quality over quantity specific content that your readers will be inspired to share and spread.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/01\/Blog.EmailMarketing2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-678\" src=\"http:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/01\/Blog.EmailMarketing2.jpg\" alt=\"Blog.EmailMarketing2\" width=\"420\" height=\"294\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/01\/Blog.EmailMarketing2.jpg 420w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2014\/01\/Blog.EmailMarketing2-300x210.jpg 300w\" sizes=\"(max-width: 420px) 90vw, 420px\" \/><\/a><\/p>\n<p>In conclusion, <b>email marketing is one of the most effective forms of online marketing<\/b> and when done right, reaches the largest audience. If you&#8217;re curious about how to start an email marketing campaign for your brand or company visit <a href=\"https:\/\/twitter.com\/MailUp\">MailUp<\/a> and start creating lasting relationships with your readers.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who remembers snail mail when email is so easy? Today email is the way to go when you want to contact clients, potential followers or a specific group of people. While critics who opt for social media may differ, the best way to go about reaching a specific market is email marketing. When combining email &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/en\/business\/email-marketing-done-right\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Email marketing done right&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,579],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email marketing done right - Buzzoole<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/en\/business\/email-marketing-done-right\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing done right - Buzzoole\" \/>\n<meta property=\"og:description\" content=\"Who remembers snail mail when email is so easy? Today email is the way to go when you want to contact clients, potential followers or a specific group of people. While critics who opt for social media may differ, the best way to go about reaching a specific market is email marketing. 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