{"id":45576,"date":"2020-10-30T11:56:20","date_gmt":"2020-10-30T10:56:20","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=45576"},"modified":"2020-10-30T11:56:24","modified_gmt":"2020-10-30T10:56:24","slug":"buzzoole-discovery-performance-area","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/brands-influencer-marketing\/buzzoole-discovery-performance-area\/","title":{"rendered":"Buzzoole Discovery: the new Performance area"},"content":{"rendered":"\n<p>Buzzoole Discovery continues to expand with new features to provide companies and agencies with a modern tool to identify the best influencers and do content intelligence work. After the substantial improvement of the <a href=\"https:\/\/blog.buzzoole.com\/brands-influencer-marketing\/buzzoole-discovery-savable-searches-engagement-reach-content-area\/\">content area<\/a>, this time we have added a new area dedicated to Creator results that will make the most data-conscious marketers happy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Performance Area<\/strong><\/h2>\n\n\n\n<p>The new area lets you examine the performance and trends of each social network in which the Creator is present, choosing a range of dates to analyse according to your needs. The area is divided into two main sections:<\/p>\n\n\n\n<p><strong>PERFORMANCE<\/strong>. A table that makes it even easier and faster to read in detail the main results, such as <strong>total count of published posts <\/strong>\u00a0over the selected time period, the <strong>Engagement rate average<\/strong> percentage, the number of <strong>Impressions<\/strong>, <strong>Likes and Comments<\/strong> for published posts. The table also distinguishes the results deriving from <strong>Branded <\/strong>content (sponsored, i.e. all content presenting the transparency hashtag #ad, #adv, #sponsored, #insertionapayment etc.) from content that is <strong>Spontaneous <\/strong>(organic).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"604\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/performance-eng-1.jpg\" alt=\"buzzoole discovery performance area\" class=\"wp-image-45577\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/performance-eng-1.jpg 800w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/performance-eng-1-300x227.jpg 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/performance-eng-1-768x580.jpg 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/performance-eng-1-640x483.jpg 640w\" sizes=\"(max-width: 800px) 90vw, 800px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>TREND<\/strong>. This section consists of three graphs that show:<\/p>\n\n\n\n<ul><li><strong>Followers<\/strong>, to understand the growth or decrease trends of the influencer&#8217;s community.<\/li><li><strong>Engagement &amp; Posts published <\/strong>to assess how much the amount of content affects the levels of interaction.<\/li><li><strong>Reach &amp; Impression <\/strong>to find out the people reached by the Creator&#8217;s posts and the number of views obtained (available for <em>Buzzoole Verified <\/em>creators i.e. active on our platform).<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1333\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/Trend-1-1024x1333.jpg\" alt=\"buzzoole discovery trend area \" class=\"wp-image-45579\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/Trend-1-1024x1333.jpg 1024w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/Trend-1-230x300.jpg 230w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/Trend-1-768x1000.jpg 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/Trend-1-1180x1536.jpg 1180w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/Trend-1-640x833.jpg 640w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/Trend-1.jpg 1386w\" sizes=\"(max-width: 959px) 90vw, (max-width: 1279px) 63vw, 787px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sharing Lists and Profile Tabs<\/strong><\/h2>\n\n\n\n<p>Another feature included in this Buzzoole Discovery update is the ability to share information with external partners, i.e. those who have not logged in to the tool, because they have not bought it.<\/p>\n\n\n\n<p>Sharing influencers&#8217; lists can help agencies and media centres when, after initiating a scouting phase, they need to show influencers&#8217; names and performance to customer company managers. In this way, unlike the usual list of names on an Excel sheet, you will have updated information that is easier to read.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"553\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/list-share-2-1.png\" alt=\"buzzoole discovery sharing lists \" class=\"wp-image-45581\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/list-share-2-1.png 1000w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/list-share-2-1-300x166.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/list-share-2-1-768x425.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/list-share-2-1-640x354.png 640w\" sizes=\"(max-width: 959px) 90vw, (max-width: 1279px) 63vw, 787px\" \/><\/figure>\n\n\n\n<p>Sharing the profile tabs of individual Creators with other colleagues or external partners can be especially useful in allowing you to consider, from time to time, the characteristics of a specific influencer: performance, content produced, brand quotes and all other data available in the Creator tab.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"444\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/profile-share-1.gif\" alt=\"buzzoole discovery sharing profile tabs\" class=\"wp-image-45583\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>If you want to better understand how Buzzoole Discovery can help you find the best Creators for your company, contact us.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-squared\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/buzzoole.com\/solutions\/discovery?utm_source=blog-buzzoole&#038;utm_medium=cta&#038;utm_campaign=product-discovery-performance-eng\" style=\"background-color:#9d27b4\">CONTACT US<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Buzzoole Discovery continues to expand with new features to provide companies and agencies with a modern tool to identify the best influencers and do content intelligence work. After the substantial improvement of the content area, this time we have added a new area dedicated to Creator results that will make the most data-conscious marketers happy. &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/en\/brands-influencer-marketing\/buzzoole-discovery-performance-area\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Buzzoole Discovery: the new Performance area&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":45510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[904],"tags":[938,1077],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Buzzoole Discovery: the new Performance area - Buzzoole<\/title>\n<meta name=\"description\" content=\"In recent weeks our product team has released important updates to add to all the pre-existing features in our Buzzoole Discovery tool.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/en\/brands-influencer-marketing\/buzzoole-discovery-performance-area\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buzzoole Discovery: the new Performance area - Buzzoole\" \/>\n<meta property=\"og:description\" content=\"In recent weeks our product team has released important updates to add to all the pre-existing features in our Buzzoole Discovery tool.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.buzzoole.com\/en\/brands-influencer-marketing\/buzzoole-discovery-performance-area\/\" \/>\n<meta property=\"og:site_name\" content=\"Buzzoole\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Buzzoole\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Buzzoole\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-30T10:56:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-30T10:56:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/buzzoole-discovery-performance.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Buzzoole\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@buzzoole\" \/>\n<meta name=\"twitter:site\" content=\"@buzzoole\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.buzzoole.com\/en\/brands-influencer-marketing\/buzzoole-discovery-performance-area\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buzzoole.com\/en\/brands-influencer-marketing\/buzzoole-discovery-performance-area\/\"},\"author\":{\"name\":\"Buzzoole\",\"@id\":\"https:\/\/blog.buzzoole.com\/en\/#\/schema\/person\/d00a6983b2b792658afc1760505008b1\"},\"headline\":\"Buzzoole Discovery: the new Performance area\",\"datePublished\":\"2020-10-30T10:56:20+00:00\",\"dateModified\":\"2020-10-30T10:56:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.buzzoole.com\/en\/brands-influencer-marketing\/buzzoole-discovery-performance-area\/\"},\"wordCount\":402,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.buzzoole.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.buzzoole.com\/en\/brands-influencer-marketing\/buzzoole-discovery-performance-area\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2020\/10\/buzzoole-discovery-performance.jpg\",\"keywords\":[\"product\",\"product update\"],\"articleSection\":[\"Brands Influencer Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.buzzoole.com\/en\/brands-influencer-marketing\/buzzoole-discovery-performance-area\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.buzzoole.com\/en\/brands-influencer-marketing\/buzzoole-discovery-performance-area\/\",\"url\":\"https:\/\/blog.buzzoole.com\/en\/brands-influencer-marketing\/buzzoole-discovery-performance-area\/\",\"name\":\"Buzzoole Discovery: the new Performance area - 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