{"id":44783,"date":"2020-03-30T17:51:03","date_gmt":"2020-03-30T15:51:03","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=44783"},"modified":"2020-03-30T18:03:30","modified_gmt":"2020-03-30T16:03:30","slug":"buzzoole-discovery-savable-searches-engagement-reach-content-area","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/brands-influencer-marketing\/buzzoole-discovery-savable-searches-engagement-reach-content-area\/","title":{"rendered":"Buzzoole Discovery: savable searches, engagement\/reach, content area"},"content":{"rendered":"\n

The main requirement for brands that approach Influencer Marketing is to identify creators who are aligned with their corporate values. But without the help of technologically advanced platforms, analysing their performance comes to a standstill at an early stage. To meet sophisticated creator qualification needs, we designed Buzzoole Discovery<\/a>, the tool that simplifies and speeds up the scouting phase.
In recent weeks our product team has released important updates to add to all the pre-existing features<\/em>, like the three search modes Smart, Advanced and Content (find out more<\/a>). <\/p>\n\n\n\n

Saving searches and alerts<\/strong><\/h2>\n\n\n\n

From now on you can save your searches based on the filters used. This update applies to both influencer and content searches, to provide a quick overview of results. But the real strength of this update lies in the possibility of setting alerts <\/em>that notify the user when new search results are found. The notifications are delivered by email every morning at 9 am. <\/p>\n\n\n\n

\"saving<\/figure><\/div>\n\n\n\n

Analysing influencers through the Engagement\/Reach relationship<\/h2>\n\n\n\n

For all Buzzoole Verified profiles \u2013 accounts that have completed all the verification steps \u2013 our tool lets you check their “health status” thanks to analysis of first-party data (data acquired directly from social network insights). Alongside the various boxes already present, a graph has been added to show the relationship between engagement and (real) reach of the profile or page, to let you know whether the influencer is resorting to fraudulent methods. The box also shows the average of the results obtained by similar accounts.<\/p>\n\n\n\n

\"Analysing<\/figure><\/div>\n\n\n\n

“Content” area in the creator tab<\/strong><\/h2>\n\n\n\n

The “content” area has been added\nto the creator performance tab. In this section, you can filter the content by\ndifferent criteria <\/p>\n\n\n\n