{"id":44326,"date":"2019-11-25T15:23:31","date_gmt":"2019-11-25T14:23:31","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=44326"},"modified":"2019-12-17T16:45:58","modified_gmt":"2019-12-17T15:45:58","slug":"suspicious-followers","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/brands-influencer-marketing\/suspicious-followers\/","title":{"rendered":"Influencer Marketing and the Harm of Suspicious Followers"},"content":{"rendered":"\n

Fraud is a plague upon all sectors of online advertising, SEO and also Influencer Marketing. Here, the most common fraudulent activities include buying fake followers (i.e., profiles or bots that do not represent an authentic community) or inflating the number of real interactions (with bots that are programmed to automatically like and leave comments on posts).
It is estimated that such social media practices cause companies 1,3 billion<\/a> in damage per year. To preserve the investments of Brands, Buzzoole <\/a>has developed a technology that is able to detect unethical behaviours of all Influencers and consequently prevent companies from engaging them in their Influencer Marketing activities.<\/p>\n\n\n\n

If you want to know more about our approach and technology, we suggest you our white paper “The Battle for Authenticity: Fighting Influencer Marketing Fraud<\/a>“. To get a clearer understanding of the whole situation instead, here\u2019s what we discovered after analysing a sample of 8000 Instagram channels of non-\u2019celebrity\u2019 Influencers.<\/p>\n\n\n\n

Suspicious Followers based on Influencer Type<\/strong><\/h2>\n\n\n\n

We monitored different Influencer clusters and found out that \u2018novice\u2019 accounts have 10% suspicious followers, while among the \u2018micro\u2019 Influencers the value reaches 27% and among the \u2018top\u2019 is 37%. It should be noted that the trend goes along with the extent of the follower base, as most bots are set to follow the most prominent profiles.<\/p>\n\n\n\n

\"suspicious<\/figure>\n\n\n\n

The Sectors with the most Suspicious Followers<\/strong><\/h2>\n\n\n\n

We got interesting results also by tracking the phenomenon of frauds in the different product markets. Let\u2019s see some examples: on average, Fashion Creators register a 34% amount of suspicious followers, Travel and Technology just over 30%, while Beauty Creators stand at 26% and Motors lovers 24%.<\/p>\n\n\n\n

\"fake<\/figure>\n\n\n\n

Learn more about this topic and the metrics that actually matter in Influencer Marketing with our free White Paper \u201cRedefining success in Influencer Marketing\u201d.<\/p>\n\n\n\n

DOWNLOAD<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Fraud is a plague upon all sectors of online advertising, SEO and also Influencer Marketing. Here, the most common fraudulent activities include buying fake followers (i.e., profiles or bots that do not represent an authentic community) or inflating the number of real interactions (with bots that are programmed to automatically like and leave comments on … <\/p>\n

Read more “Influencer Marketing and the Harm of Suspicious Followers”<\/span><\/a><\/p>\n","protected":false},"author":63,"featured_media":44249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[904],"tags":[936,942,992],"yoast_head":"\nInfluencer Marketing and the Harm of Suspicious Followers - Buzzoole<\/title>\n<meta name=\"description\" content=\"Buzzoole insights on Influencer Marketing reveal the Influencer clusters and industries most affected by fake followers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/en\/brands-influencer-marketing\/suspicious-followers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer Marketing and the Harm of Suspicious Followers - 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