{"id":43549,"date":"2019-07-24T13:44:51","date_gmt":"2019-07-24T11:44:51","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=43549"},"modified":"2019-09-12T18:10:14","modified_gmt":"2019-09-12T16:10:14","slug":"a-year-with-buzzoole-award-winning-campaign-for-ralph-lauren","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/about-buzzoole\/a-year-with-buzzoole-award-winning-campaign-for-ralph-lauren\/","title":{"rendered":"A Year with Buzzoole, an Award Winning Campaign for Ralph Lauren"},"content":{"rendered":"\n

In 2018, Ralph Lauren partnered with Buzzoole to rejuvenate their brand among millennial audiences. Across multiple campaigns, the goal was to use beautiful content and generate reach to bring Ralph Lauren to the forefront of the minds of a younger consumer audience. Using its technology \u2013 including AI-driven Influencer matching, live performance stats and audience analytics<\/strong> \u2013 Buzzoole helped create engagement and drove a positive impact on the brand\u2019s positioning.<\/p>\n\n\n\n

The project included various campaigns across brands such as Polo (celebrating the 50th anniversary of the brand), Pink Pony (creating awareness of their campaign against breast cancer), Polo Wimbledon and the Rock & Roll Bear Selfridges campaign. We created a video to highlight how it helped position Ralph Lauren for millennial audiences across multiple campaigns and to exemplify the impact of Influencer Marketing campaigns when benchmarked against traditional forms of online advertising. <\/p>\n\n\n\n

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