{"id":43458,"date":"2019-06-26T13:49:50","date_gmt":"2019-06-26T11:49:50","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=43458"},"modified":"2019-07-31T17:21:17","modified_gmt":"2019-07-31T15:21:17","slug":"how-influencers-can-bridge-gender-gaps-on-social-media","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing-2\/how-influencers-can-bridge-gender-gaps-on-social-media\/","title":{"rendered":"How Influencers can Bridge Gender Gaps on Social Media"},"content":{"rendered":"\n

In many ways, being an Influencer can be seen as an empowering career. Unlike many jobs, Creators have significant leverage to shape their livelihoods to do whatever they wish to do, and brands often seek them out. In many ways, this can be seen as a level playing field, therefore, for Influencers of all backgrounds for both men and women. However, data shows that this is contrary to the reality. <\/p>\n\n\n\n

Pay equality issues exist even in the world of Influencer Marketing. According to Marketing Land<\/a>, 77% of Influencers across Instagram, Youtube, and Facebook are women, but they earn an average of $108 USD less per post\/video than male Influencers. This gap is at its greatest on Youtube, where women earn 38% less than men. This is significantly greater than pay gaps in traditionally female industries like beauty, where the gap is 8-10%. <\/p>\n\n\n\n

Additionally, on social media platforms, gender stereotypes can be exacerbated and put on full display for sometimes impressionable audiences. These stereotypes are not simply propagated by Influencers themselves, but can be inflamed by Influencer agencies who wish to maximize margins at the cost of propagating these clich\u00e9s.  <\/p>\n\n\n\n

When looking at the Creators in this space, Laura Medalia, @codergirl_<\/a>, is a very unique example of how an Influencer can take a stance on this issue. She is a software engineer in New York, and posts about her career, business life, and fashion. Tech has proven to be quite an inhospitable industry for gender equality, as Facebook\u2019s median gender pay gap comes in at 11.9%<\/a>, and only 9% of tech entrepreneurs are women<\/a>, and this number is even less for programmers. <\/p>\n\n\n\n

Laura\u2019s posts have a very distinct feminist approach, and recently she worked with the Forte Foundation to discuss how women are diminshed in the workplace. <\/p>\n\n\n\n

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Want to know one of my favorite ways to support women in tech? Celebrating our accomplishments! Recognizing and giving credit to women's wins and efforts is super empowering: it creates a culture where women are seen as accomplished, publicly counteracts bias, and provides roles models for young women who are interested in working in the industry. From a simple compliment in your morning standup to a more public shoutout on your company chat channel, check to make sure this is happening in your workplace! It is easy to do and can go a long way. \u2728 If you are looking for more ways to support women, check out @fortefoundation. They are a group of 100K+ women, focused on changing the balance of power in the workplace. \u2728 Fort\u00e9 provides women at all stages of their careers with skill-building workshops and job center access. No matter where you are in your career, from college to CEO, you\u2019ll find events especially for you as you build your network of like-minded women. Click link in bio to learn more and join Fort\u00e9 for free! \u2764\ufe0f.<\/a><\/p>

A post shared by Laura Medalia<\/a> (@codergirl_) on