{"id":43401,"date":"2019-06-20T17:15:06","date_gmt":"2019-06-20T15:15:06","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=43401"},"modified":"2019-08-07T11:54:00","modified_gmt":"2019-08-07T09:54:00","slug":"top-beauty-creators-of-instagram","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/influencer-marketing-insights\/top-beauty-creators-of-instagram\/","title":{"rendered":"The Top Beauty Creators of Instagram"},"content":{"rendered":"\n

As part of a series of monthly insights from across the Influencer Marketing sector, Buzzoole has just released the rankings for the top Beauty Influencers on Instagram. Buzzoole\u2019s Rankings are a list of the top Creators in a specific vertical, built using our cutting edge technology and curated by our content team. Last month, the spotlight was on Travel Creators<\/a>. Today, we highlight the beauty gurus of Instagram who specialise in the creation of unique hair, makeup and beauty content, amongst other things. These Influencers, take their inspiration from the world around them, create engaging and inclusive content, not just limited to traditional beauty trends or high fashion. They are ever present at major events like Pride, and are remarkably popular across all social media platforms. <\/p>\n\n\n\n\n\n\n\n

Methodology<\/strong><\/h4>\n\n\n\n

First, we sourced a wide range of talented beauty creators and ranked them according to engagement per post (likes plus comments on the published posts during the time period considered) and the average follower growth. As with our previous Instagram rankings, we created two categories: The \u2018Rising Stars\u2019 who have 30,000-100,000 followers and the \u2018Stars\u2019 who have 100,000+ followers. Buzzoole\u2019s Rankings don\u2019t consider celebrities, TV stars, nor media personalities who haven\u2019t built their fame creating content on social media. This data encompasses the month of May. <\/p>\n\n\n\n

The \u201cStars\u201d Ranking<\/strong><\/h4>\n\n\n\n

It\u2019s time to reveal our top Beauty creators, we\u2019ll begin with Stars. <\/p>\n\n\n\n

In fifth place we have Mmmmitchell<\/a>, a talented young makeup artist from England. He has been elevated by well known beauty creators due to his artistic talents. Mitchel earns an impressive 76,539 engagements per post, and secured 25,680 new followers in the last month. He\u2019s definitely one to watch. Next up we have Sophiehannah<\/a>, a bubbly guru with a colourful feed. Her tutorials centre around makeup and include beautiful styles featuring her bright, eccentric hair. With a new monthly following of 142,680, Sophie is killing the game. In third place we have Glambyflo<\/a>. At only 17, Flo has amassed 731,000 followers and has an average of 77,439 engagements per post. It\u2019s no secret from looking at her feed that she is extremely talented and deserves her success. In second place is Grwrady<\/a>. Her Instagram is full of short, snappy tutorials that show-off her gorgeous makeup looks. Rady also posts pictures featuring motivational quotes. If inspiration is what you need, look no further. In our top spot we have yet another young brit, and her name is Lena, aka lenkalul<\/a>! 18 year old Lena also features short, fun tutorials on her page as well as snaps of her popping eye makeup looks. For her young age, her account is incredibly successful with an average of 133,220 engagements per post and 206,460 new followers in May. The girls done good! <\/p>\n\n\n\n

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The \u201cRising Stars\u201d Ranking<\/strong><\/h4>\n\n\n\n

First on the Rising Stars list, in 5th place, is @tias.mua<\/a>. Her account has garnered 11,570 average engagements per post due to her impressive eyeshadow creations. She has earned 10,320 new followers during May, and has recently posted her rainbow eyeshadow routine ready for Pride festivities. Next up is @chellylovesmakeup91<\/a>, who also creates artwork from eyeshadow. She boasts an impressive 11,859 average engagements per post, and has gained 12,150 new followers this month with her glam makeup looks. Third on the list is @aaronsmakeup<\/a>, who creates robust, trend-defying looks with varying types of makeup. Aaron garners 12,056 average engagements per post, with 5,790 new followers this month. In second place is @monaaa.c<\/a>. She creates vibrant, bright eyeshadow looks on her Instagram page, which attracts 13,249 average engagements per post. She has 7,740 new followers this month. Finally, the number one rising star is @beatsbydeb<\/a>. She creates fantastical hair and makeup combination styles that blur the lines between dream and reality. She has 13,267 average engagements per post, with 15,750 new followers. <\/p>\n\n\n\n

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Trends <\/strong><\/h4>\n\n\n\n

A popular content trend among beauty Creators is the use of short, heavily edited videos showing the application and creation of a particular makeup look. These tutorials are often set to vibrant music and involve the Creator either focusing on applying a particular aspect of their makeup such as an eye look or lip art, or doing a full face. These videos are trendy and much more interesting than a tutorial spread across a series of images or a single image showing the final look. They can also be incredibly enjoyable to watch as there\u2019s something satisfying about seeing an impeccable makeup look come together. Furthermore, this medium is useful when showcasing a sponsored product as the Creator is able to give a demonstration on how it\u2019s used, as well as showing the packaging and name. <\/p>\n\n\n\n

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\u2728 tag someone obsessed with makeup \u2728 . Omgomgomgomg 800k angels is this even happening??? It feels like I\u2019m dreaming \ud83d\ude0c I LOVE U \ud83d\udda4\ud83d\udc7c\ud83c\udffc btw please ignore my busted nails \ud83d\ude48 Products used: @toofaced born this way full coverage concealer #toofaced @hudabeauty @hudabeautyshop @huda #easybake baking powder in Sugar Cookie \ud83c\udf6a @colourpopcosmetics Watermelon palette \ud83c\udf49 (big gulp, like it\u2019s hot, seed money, red bottoms) + @colourpopcosmetics Gliterally Obsessed in Bring the Heat #coolourpop #colourpopme @ofracosmetics #beverlyhills highlighter @colourpopcosmetics lippie Pencil in On Ice + @hudabeauty lipstick in Promotion Day #huda #hudabeauty #makeuplooks #makeup #makeupideas #makeupartist #makeupartistsworldwide #anastasiabrows #anastasiabeverlyhills #abh #glitter #blackpink #kpop<\/a><\/p>

A post shared by Lena Bagrowska \ud83d\udc7c\ud83c\udffc\u2601\ufe0f\u2728\ud83d\udda4\ud83c\udf19\ud83d\udef8<\/a> (@lenkalul) on