{"id":43359,"date":"2019-06-14T16:45:01","date_gmt":"2019-06-14T14:45:01","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=43359"},"modified":"2019-07-31T17:37:55","modified_gmt":"2019-07-31T15:37:55","slug":"how-creators-are-shifting-body-image-on-social-media","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/how-creators-are-shifting-body-image-on-social-media\/","title":{"rendered":"How Creators Are Shifting Body Image on Social Media"},"content":{"rendered":"\n<p>Instagram has become one of the most used social networking platforms to date, with <a href=\"https:\/\/business.instagram.com\/\">over 500 million active profiles daily.<\/a> People regularly check the app for updates on not only their peers lives but also their favourite celebrities and Influencers. According to a <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6542409837785997312\">research by IPSOS<\/a>, 68% of people say they use Instagram to interact with Content Creators. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>According to a <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6542409837785997312\">research by IPSOS<\/a>, 68% of people say they use Instagram to interact with Content Creators. <\/p><\/blockquote>\n\n\n\n<p>However, studies have shown that this behaviour could be damaging young people\u2019s self esteem. A study carried out by York University in Toronto showed that <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S174014451730517X#!\">when women were asked to look at and engage with social media images of their attractive peers, they were left with a more negative body image than before.<\/a> When asked to look at and engage with social media images of family, this effect did not occur. So what does this show? Well, some people may take from this the general notion that social media is unhealthy. But when you look into this study, you see that the issue it\u2019s not social media per se, but the way we use it.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>The issue it\u2019s not social media per se, but the way we use it.<\/p><\/blockquote>\n\n\n\n<p>The constant visibility of young celebrities and Influencers can lead users to compare themselves to these unattainable images. When looking at the top 10 most followed people on Instagram, we can\u2019t be surprised that girls would feel inferior when viewing these overly beautified and professionally photographed women. Said females are, in order, Selena Gomez, Ariana Grande, Beyonce, Kim Kardashian, Taylor Swift and Kylie Jenner. Yes, <a href=\"https:\/\/www.statista.com\/statistics\/421169\/most-followers-instagram\/\">6 out of the 10 most followed Instagram accounts are women<\/a>, and exceptionally beautiful ones. This reflects the landscape of Instagram in general. Women, who like to model and flaunt their figures, their beauty and their lifestyles, many of which are played up by the power of editing. The topic seems to be heavily skewed towards women, probably due to the objectification of female bodies that has dominated the advertising aesthetic over the last decades.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Body positivity Creators<\/h4>\n\n\n\n<p>Cue to the emerging body positive Instagram accounts. And there are many. Candice Huffine (creator of <a href=\"https:\/\/www.instagram.com\/psyougotthis\/?hl=en\">Project Start<\/a>), <a href=\"https:\/\/www.instagram.com\/mypaleskinblog\/?hl=en\">Em Ford<\/a> (Creator of the You Look Disgusting video), <a href=\"https:\/\/www.instagram.com\/allisonkimmey\/?hl=en\">Allison Kimmey<\/a> (an inspiring body positivity Influencer) and <a href=\"https:\/\/www.instagram.com\/winnieharlow\/?hl=en\">Winnie Harlow<\/a> (a successful fashion model) are just a few. These are all incredible women who post real images of themselves and aren\u2019t afraid to showcase raw beauty.<\/p>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BxLWI0Ohr6R\/\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BxLWI0Ohr6R\/\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div><\/a> <p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BxLWI0Ohr6R\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">life isn\u2019t always easy, &amp; that\u2019s totally okay to admit\ud83c\udf3f . . we all question things &amp; second guess what we\u2019re doing, we all get down on ourselves, worry, &amp; overthink, &amp; for some of us it\u2019s completely too much to handle when these type of thoughts start to win &amp; be louder than the truth that we are capable of handling what\u2019s been given to us\ud83d\ude4c\ud83c\udffb . . life is hard, being a mom is hard, feeling not good enough is hard, wearing a swimsuit is hard, working for yourself is hard, feeling worth it in life is hard, &amp; even though all these things pile up in life &amp; tend to weigh us down, i want you to always know that you can overcome those hardships that you\u2019re facing because you are good enough, talented enough, pretty enough, smart enough, unique enough, &amp; strong enough to figure out your next steps &amp; keep going \u2728\u2728\u2728 #abbeykaysencouragement<\/a><\/p> <p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/abbeykayblog\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> abbey kay &#8211; blogger\ud83c\udf3f<\/a> (@abbeykayblog) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2019-05-07T21:59:39+00:00\">May 7, 2019 at 2:59pm PDT<\/time><\/p><\/div><\/blockquote><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/abbeykayblog\/\">@abbeykayblog<\/a> is a body positive blogger who delivers a message of empowerment and encouragement. On both Instagram and on her personal blog, <a href=\"https:\/\/abbeykay.co\/\">abbeykay.co<\/a>, she discusses mental health, well-being, and mindfulness. Abbey always encourages her followers to be their best selves and love who they are. She also likes to style outfits, and encourages her followers to express themselves and not to give in to what society says you should do. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/mskristine\/\">@mskristine<\/a> is a fashion blogger with over 226K followers on her Instagram, and a regular readership on her blog <a href=\"https:\/\/www.trendycurvy.com\/\">trendycurvy.com<\/a>. She talks about fashion from her perspective, and how everybody can be more inclusive to <em>every body<\/em>. Kristine is one of the top plus-size fashion bloggers on the web at the moment. <\/p>\n\n\n\n<p>Another great beauty blogger is <a href=\"https:\/\/www.instagram.com\/iambeauticurve\/\">@iambeauticurve<\/a>, Rochelle Johnson. She is the Creator of <a href=\"http:\/\/beauticurve.com\/\">beauticurve.com<\/a>, and has over 222K followers on Instagram. Like Kristine, Rochelle centres around plus-size fashion, and she promotes body positivity and plus-size inclusion in trendy fashion. <\/p>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bx2lvdrlocL\/\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Bx2lvdrlocL\/\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div><\/a> <p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Bx2lvdrlocL\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">Living life in color \ud83c\udf3a This skirt is linked in my bio! I suggest you watch my story on the fit before you buy \ud83d\udc40<\/a><\/p> <p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/iambeauticurve\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Rochelle Johnson<\/a> (@iambeauticurve) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2019-05-24T17:03:20+00:00\">May 24, 2019 at 10:03am PDT<\/time><\/p><\/div><\/blockquote><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Brands that embraced body positivity<\/h4>\n\n\n\n<p>Now more than ever, Brands are focusing their marketing towards inclusivity, and are partnering with Influencers to create a body-positive message. In recent news, <a href=\"https:\/\/www.unilad.co.uk\/fashion\/nikes-flagship-store-is-celebrating-all-bodies-with-plus-size-mannequins\/\">Nike have started to include plus-size and disabled mannequins in their storefronts<\/a>, and <a href=\"https:\/\/www.dove.com\/uk\/stories\/campaigns\/showus.html\">Dove have recently published a marketing photo collection, #showus, which promotes body positive advertising<\/a>. This was a big step in promoting inclusivity and positive body image. The message is clear from both the Brands and Influencers: whether based in fashion or lifestyle, all bodies and all people belong. <\/p>\n\n\n\n<p>A perfect example of this is Eloquii, a fashion Brand tailored for plus size women. Buzzoole recently worked with Eloquii to identify the perfect plus-size Influencers to utilise quickly and efficiently using our AI-powered image recognition. Eloquii have accurately identified their consumer as women who are into mass fashion and frequently shop, but lack a Brand they love and identify with. Eloquii want to be that Brand by using plus size Creators and talk about body positivity. They have chosen to work with women who can reach out to this audience and show them a company that caters to them in an authentic way. It\u2019s a great way for Eloquii to foster a message of body positivity and inclusion as well as a great opportunity for plus size Influencers to gain recognition whilst sharing their stories to other women in their position. <\/p>\n\n\n\n<p>Even though social media is frequently blamed for the reason young women feel insecure, it can become a channel for women to find security in who they are and to support and uplift them. The more Brands and Influencers push a wholesome standard of beauty, the more authentic social media sites like Instagram can become.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram has become one of the most used social networking platforms to date, with over 500 million active profiles daily. People regularly check the app for updates on not only their peers lives but also their favourite celebrities and Influencers. According to a research by IPSOS, 68% of people say they use Instagram to interact &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/how-creators-are-shifting-body-image-on-social-media\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;How Creators Are Shifting Body Image on Social Media&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":43382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[905],"tags":[925,930,932],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Creators Are Shifting Body Image on Social Media - Buzzoole<\/title>\n<meta name=\"description\" content=\"Ssocial media is frequently blamed for the reason young women feel insecure, but it can become a channel to find security and support.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/how-creators-are-shifting-body-image-on-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Creators Are Shifting Body Image on Social Media - Buzzoole\" \/>\n<meta property=\"og:description\" content=\"Ssocial media is frequently blamed for the reason young women feel insecure, but it can become a channel to find security and support.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/how-creators-are-shifting-body-image-on-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Buzzoole\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Buzzoole\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/buzzoole\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-14T14:45:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-31T15:37:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/06\/influence-for-good-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Buzzoole\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Buzzoole\" \/>\n<meta name=\"twitter:site\" content=\"@buzzoole\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/how-creators-are-shifting-body-image-on-social-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/how-creators-are-shifting-body-image-on-social-media\/\"},\"author\":{\"name\":\"Buzzoole\",\"@id\":\"https:\/\/blog.buzzoole.com\/en\/#\/schema\/person\/46bde0c04087b2bf0be72048fb16e0a2\"},\"headline\":\"How Creators Are Shifting Body Image on Social Media\",\"datePublished\":\"2019-06-14T14:45:01+00:00\",\"dateModified\":\"2019-07-31T15:37:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/how-creators-are-shifting-body-image-on-social-media\/\"},\"wordCount\":898,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.buzzoole.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/how-creators-are-shifting-body-image-on-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2019\/06\/influence-for-good-2.jpg\",\"keywords\":[\"creators\",\"influence for good\",\"influencers\"],\"articleSection\":[\"Creators Influencer Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/how-creators-are-shifting-body-image-on-social-media\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/how-creators-are-shifting-body-image-on-social-media\/\",\"url\":\"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/how-creators-are-shifting-body-image-on-social-media\/\",\"name\":\"How Creators Are Shifting Body Image on Social Media - 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