{"id":42872,"date":"2019-04-04T11:45:10","date_gmt":"2019-04-04T09:45:10","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=42872"},"modified":"2019-12-16T16:09:14","modified_gmt":"2019-12-16T15:09:14","slug":"difference-creators-influencers","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/brands-influencer-marketing\/difference-creators-influencers\/","title":{"rendered":"Creators vs Influencers – The difference"},"content":{"rendered":"

Have you ever considered that Influencer Marketing might just be a “bubble” and one that is possibly about to burst? <\/span>Well, recent analysis conducted by Buzzoole on the use of #ad on Instagram<\/a>, shows that influencer-generated posts in 2018 increased by 42% when compared with 2017. <\/span><\/p>\n

<\/p>\n

The general consensus from this research is that Influencer Marketing is continuing to exude growth and drive success for brands. But as we know the devil is in the detail. While conducting our analysis, it became clear that the posts with the best engagement and reach were published by celebrities \u2013 particularly <\/span>The Kardashians \u2013<\/span><\/i> which isn\u2019t at all surprising. However, when comparing these posts with ‘Macro’ style Creators  (sub 1MM followers), there\u2019s a notable difference. Not all Influencers are the same, not all Influencers are Creators.<\/span><\/p>\n

Not all influencers are the same, not all influencers are Creators.<\/span><\/p><\/blockquote>\n

At Buzzoole, we like to enlist Influencers with creative flair, hence the use of the term: Creator. Not all players in this space make this their priority, many continue to put followers and reach over and above the content that they produce. This is not strictly a bad thing, but it is also the case that s<\/span>maller Creators are more likely to produce authentic and inspired content to engage and delight their audiences. Moreover they exhibit a greater tendency to refuse campaigns that aren\u2019t aligned with their profiles and could put them in a difficult position with their followers. The reason? Creators have a closer relationship with their fans, who often consider them to be experts in a given field. In fact, Influencer Marketing Hub<\/a> reported that Influencers are 67% more likely to accept 50% or less of the campaigns that they\u2019re offered. This stat is important because it shows that authenticity is crucial for them: it proves that they are only willing to promote brands that they believe in. It is this higher level of authenticity \u2013 together with their highly personal and creative spin \u2013 that our clients love, and is also why brands increasingly repurpose Influencer-generated content for other paid media and Out Of Home campaigns. <\/span><\/p>\n

\n
<\/p>\n
\n
<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
<\/div>\n
<\/path><\/g><\/g><\/g><\/svg><\/div>\n
\n
View this post on Instagram<\/div>\n<\/div>\n
<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n

<\/a> <\/p>\n

Can I have a moment please! \ud83d\ude46\ud83c\udffb\u200d\u2640\ufe0f Don\u2019t get me wrong, I adore my little bubba and wouldn\u2019t change anything, but yes, I do have moments when I yearn for some \u2018me time\u2019 and that\u2019s where you would find me hiding \ud83d\ude02! No, no, I still don\u2019t get to have those long luxurious bath \ud83d\udec1 and nor do I have the time or patience to make my own luxury drinks! I just grab my drink and a book and hide in here for a little while!\ud83e\udd2b Hence why these on the go #alprocaffe cups are a bliss! No fuss yet supreme tasting plant based coffee \u2615\ufe0f. I wouldn\u2019t have my caffeine fix any other way right now than in a disposable cup full of all the plant based goodness with premium quality iced coffee! My favourite is the Peruvian coffee with coconut blend and I think I am definitely getting used to this minimum fuss iced coffee drinks! #plantpower #ad @alpro Again, a win win because these are available at @bootsuk and baby shopping can get exhausting so I know I can rely on a refreshing drink later! \ud83d\ude05 . . . . . . . . . . #plantbased #plantbasedrecipes #caffe #coffeeholic #icedcoffee #huffposttaste #buzzfeedfood #plantbasedlifestyle #londonbloggers #ukbloggers<\/a><\/p>\n

A post shared by Kshama Parikh – London<\/a> (@kesarlily) on