{"id":42617,"date":"2019-03-08T13:33:01","date_gmt":"2019-03-08T12:33:01","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=42617"},"modified":"2019-08-07T14:07:16","modified_gmt":"2019-08-07T12:07:16","slug":"influencer-marketing-is-a-womens-affair","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/influencer-marketing-insights\/influencer-marketing-is-a-womens-affair\/","title":{"rendered":"Influencer Marketing Is A Woman\u2019s Affair"},"content":{"rendered":"

Today we celebrate International Women\u2019s Day<\/strong> and we\u2019d like to do it by talking about their contribution to the Influencer Marketing industry.<\/span><\/p>\n

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Information technology has <\/span>historically<\/span><\/a> been a difficult industry for women and especially so during the first two decades after the start of the digital revolution and the spreading of the World Wide Web, followed by the fast development of the digital economy. But something seems to finally be moving: last year Iceland fully enacted the <\/span>first equal pay law<\/span><\/a>. Since then the topic has gained momentum in mainstream media, gender equality and salary gaps have become <\/span>key issues<\/span><\/a> in the workplace. However, it is still the case that <\/span>four times more men than women in Britain earn a six-figure salary, according to <\/span>new government data<\/span><\/a>. And it doesn\u2019t really get much better in Silicon Valley, where women not only earn less, but they\u2019re also likely to be <\/span>rewarded with less equity<\/span><\/a>. The recent <\/span>class actions and lawsuits<\/span><\/a> against some of the largest tech giants in the world has proven that the bubble is about to burst and the issue can\u2019t be ignored anymore.<\/span><\/p>\n

For what concerns the Influencer Marketing space, the story is fortunately very different. It is probably no secret that Influencer Marketing is a female affair. According to our data, 59% of the Creators chosen by our AI-powered technology (and of course approved by our clients!) to take part in our Influencer Marketing campaigns are women. They dominate categories such as Food & Drink<\/strong> (60%) and Home & Garden<\/strong> (65%), as well as the two queens of Influencer Marketing i.e. those of Beauty<\/strong> (74%) and Fashion<\/strong> (61%).<\/span><\/p>\n

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#gifted Let\u2019s talk about Free the Nipple. A few weeks ago I was walking along minding my own business when a guy in a car rolled his window down and shouted \u201cput a bra on!\u201d at me. This was on the rare occasion that I was actually wearing one, but that\u2019s besides the point. I had to resist the urge to shout \u201cwhy don\u2019t you put an effing bra on!\u201d But I didn\u2019t, because I have no right to dictate what people wear or not wear. . The fact of the matter is, women\u2019s nipples are still seen as something sexual despite their function being to feed a child. They still get censored on Instagram and sometimes have to get edited out of fine art photography in order to be able to posted on the internet. This would not be the case for a male\u2019s chest. . Whether a woman chooses to wear a bra or not is really something you shouldn\u2019t be worried about. There\u2019s many more important things for you to get angry about than what a woman chooses to wear. Thank you @officiallyneat for sending me this t-shirt and inspiring the concept of this photo! . . . #girlpower #empoweringwomen #empoweringgirls #strongisbeautiful #girlpower #youcandothis #powerfulwomen #girlsrule #girlsrock #stopslutshaming #endbodyshaming #endslutshaming #bodyshaming #slutshaming #stopmodyshaming #feministart #feministpride #feministbooks #feministliterature #feministwriters #feministsbelike #feministpower #femmemarch #feministbooks<\/a><\/p>\n

A post shared by Bronte (Bee) \ud83d\udccdLondon U.K<\/a> (@frombeewithlove) on