{"id":42014,"date":"2019-01-22T13:22:34","date_gmt":"2019-01-22T12:22:34","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=42014"},"modified":"2020-01-09T10:59:54","modified_gmt":"2020-01-09T09:59:54","slug":"how-does-buzzoole-work","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/about-buzzoole\/how-does-buzzoole-work\/","title":{"rendered":"How does Buzzoole work?"},"content":{"rendered":"

You have landed on the definitive 2019 guide to Buzzoole. If you do not really understand what it is yet or have never heard of it, you have come to the right place! Here you will find everything you need to familiarise yourself with our platform. <\/span><\/p>\n

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What is Buzzoole<\/b>?<\/strong><\/p>\n

Let us start from the very beginning:<\/span> firstly, it is pronounced <\/span>b\u028czu\u02d0l <\/span>with an emphasis on the<\/span> \u2018oole\u2019<\/span><\/i>. The name was originated by combining \u201cbuzz\u201d and \u201cgoogol\u201d (the number 1 followed by 100 zeros), which means \u201cnever-ending word of mouth\u201d. So, having clarified this first key point, we can now proceed to explain what Buzzoole is and how it works \ud83d\ude42 <\/span><\/p>\n

Buzzoole is an Influencer Marketing platform that uses artificial intelligence to connect Brands and Creators or \u201cInfluencers\u201d \u2013 namely people who produce valuable content through the use of social media, exerting a significant level of influence over their followers. They are now considered a form of media in their own right and, for this reason, Brands call upon their authenticity and powerful reach whenever they want to let people know what they are doing, promote a new product or simply raise awareness about their brand. <\/span><\/p>\n

Buzzoole uses proprietary technology based on artificial intelligence to create the perfect match between brands and Influencers. This work is performed via <\/span>GAIIA (Growing Artificial Intelligence for Influencer Affinity)<\/b> \u2013 which sits at the heart of Buzzoole’s technology and combines image recognition, big data and natural language analysis systems. This powerful trio allows Buzzoole to identify the most compatible Creators for any given Influencer Marketing campaign and is a powerful driver to success.<\/span><\/p>\n