{"id":41957,"date":"2019-01-31T18:39:13","date_gmt":"2019-01-31T17:39:13","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=41957"},"modified":"2019-08-07T17:46:08","modified_gmt":"2019-08-07T15:46:08","slug":"health-and-fitness-in-your-instagram-feed","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/health-and-fitness-in-your-instagram-feed\/","title":{"rendered":"Health And Fitness In Your Instagram Feed"},"content":{"rendered":"<p>Here we are again with another article for our\u00a0<em>Ask the Creator<\/em> series! Today we chat with <a href=\"https:\/\/james-middleton.co.uk\/\">James Middleton<\/a>,\u00a0former rugby player, fitness instructor,\u00a0presenter and Creator. Discover how he became an Influencer and what he thinks about the hottest topics in this fast-changing space.<!--more--><\/p>\n<p><strong>James, how did you become a Creator and how has that changed your life?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Having always been into health and fitness, I went on a TV programme that was a\u00a0<\/span><span style=\"font-weight: 400;\">battle of the sexes challenge in fitness tasks. I got to the final and after this I started\u00a0<\/span><span style=\"font-weight: 400;\">being a lot more active on social media and wanting to help people live healthier, feel-<\/span><span style=\"font-weight: 400;\">good lives. That&#8217;s changed my life massively. I used to work in a 9-6 job, but I decided to\u00a0<\/span><span style=\"font-weight: 400;\">quit that and pursue this career whole-heartedly. One things for certain, I\u2019m very\u00a0<\/span><span style=\"font-weight: 400;\">good at talking to the front of an iPhone now!<\/span><\/p>\n<p><strong>Where do you take your inspiration from?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">My mum and dad. Since I was little they have shown me that if you work hard in\u00a0<\/span><span style=\"font-weight: 400;\">doing something you love, you will be happy. My dad came from nothing and he has\u00a0<\/span><span style=\"font-weight: 400;\">been very successful, but successful in the sense that he\u2019s happy always with what\u00a0<\/span><span style=\"font-weight: 400;\">he does and is still very humble. Being humble is everything. My mum is a Pilates\u00a0<\/span><span style=\"font-weight: 400;\">instructor and only became one when she was in her 40s, so it\u2019s never too late to\u00a0<\/span><span style=\"font-weight: 400;\">start anything I\u2019ve seen!<\/span><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bp5CCFCHVhu\/\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Bp5CCFCHVhu\/\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/a> <\/p>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Bp5CCFCHVhu\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">The most reliable way to predict the future is to create it. I try and show you a proportion of my life through my pictures and words which I hope inspire you to live how you like without fear or restriction.  My goal is to help as many people as possible to feel better inside their skin and to use exercise, healthy eating and mindfulness to further enhance this feeling of self-worth. Each and every one of us is unique, and that\u2019s the most important gift we all have. Love yourself, all ways, always \ud83d\udc4a\ud83c\udffc \ud83d\udcf8 @broosk_saib<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/james.middleton_\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> James Middleton<\/a> (@james.middleton_) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2018-11-07T19:37:52+00:00\">Nov 7, 2018 at 11:37am PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Being humble is everything.<\/span><\/p><\/blockquote>\n<p><strong>How long did it take you to settle on your particular online style\/persona?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019d say I\u2019m still working on this every day and constantly learning more about myself\u00a0<\/span><span style=\"font-weight: 400;\">and my style. It took around 7-8 months to really see the path that felt right for me\u00a0<\/span><span style=\"font-weight: 400;\">and what I really wanted to do, and that was just through experience of trying things.<\/span><\/p>\n<p><strong>What was the toughest stage in building your follower base?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019d say it was when I was new to the whole social media world and recording a lot of\u00a0<\/span><span style=\"font-weight: 400;\">what I was doing. Looking back, trying to get some consistency in what I was doing\u00a0<\/span><span style=\"font-weight: 400;\">was hard as I didn\u2019t really know what my audience wanted from me. Now, having\u00a0<\/span><span style=\"font-weight: 400;\">learnt more about them, it\u2019s easier to give them content they want and therefore\u00a0<\/span><span style=\"font-weight: 400;\">keeping them interested.<\/span><\/p>\n<p><strong>How do you choose which campaigns to take and not take?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">For me this is entirely based on whether I believe in the campaigns message, but\u00a0<\/span><span style=\"font-weight: 400;\">more importantly if I think it will benefit my audience in someway. Everything I do is\u00a0<\/span><span style=\"font-weight: 400;\">about sending a message to people to help them live healthier, feel-good lives so if\u00a0<\/span><span style=\"font-weight: 400;\">the campaign isn\u2019t linked to that in someway then it\u2019s unlikely I\u2019ll take it.<\/span><\/p>\n<p><strong>How do you prefer to work with brands?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">On a very natural basis. Every brand has a message and it\u2019s about communicating\u00a0<\/span><span style=\"font-weight: 400;\">that message in the best way possible. Therefore I like to add my input and how I\u00a0<\/span><span style=\"font-weight: 400;\">think I can best show this message, and if there\u2019s an agreement where both sides\u00a0<\/span><span style=\"font-weight: 400;\">are happy then great. Sometimes, brands have a \u2018our way or the highway&#8217; policy. It\u2019s\u00a0<\/span><span style=\"font-weight: 400;\">the 21st Century, this doesn\u2019t work any more. They have to take some guidance from\u00a0<\/span><span style=\"font-weight: 400;\">the Creators, as we know what works with our audience.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Sometimes, brands have a \u2018our way or the highway&#8217; policy. It\u2019s\u00a0<\/span><span style=\"font-weight: 400;\">the 21st Century, this doesn\u2019t work any more. <\/span><\/p><\/blockquote>\n<p><strong>What\u2019s the best\/worst experience you\u2019ve had working with a brand?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Tough question! I\u2019m lucky to have had a lot of great experiences with brands. If I had\u00a0<\/span><span style=\"font-weight: 400;\">to pick one, I\u2019d say it was with the meditation app Headspace: I got to meditate in the\u00a0<\/span><span style=\"font-weight: 400;\">back of a branded black cab with the Chief Science Officer! Never would have\u00a0<\/span><span style=\"font-weight: 400;\">thought I\u2019d be doing that. I\u2019m not just saying this but I\u2019ve yet to have a bad\u00a0<\/span><span style=\"font-weight: 400;\">experience with a brand, they\u2019ve all been really good.<\/span><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BoWHHoMl1TW\/\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BoWHHoMl1TW\/\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/a> <\/p>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BoWHHoMl1TW\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">The best breakfast to have when you feel like treating yourself&#8230;pancakes!! I always like to make them fresh with fruit and maple syrup but one thing you\u2019ve always got to add &#8211; ICE CREAM. And my favourite ice cream to use is @breyersdelightsuk. It\u2019s low in sugar and high in protein meaning it\u2019s a healthy alternative to normal ice cream. Oh, and it tastes so damn good too \ud83d\ude4c\ud83c\udffc\ud83d\ude03 #impossiblepossible<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/james.middleton_\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> James Middleton<\/a> (@james.middleton_) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2018-09-30T09:37:31+00:00\">Sep 30, 2018 at 2:37am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><strong>What\u2019s the best festive season campaign you have seen on Instagram so far?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Hmmmm \u2013 I\u2019d have to say Aldi\u2019s \u2018Kevin the Carrot\u2019 campaign. I love carrots, it\u2019s a\u00a0<\/span><span style=\"font-weight: 400;\">great story and they\u2019ve nailed the marketing with it. Well played Aldi!<\/span><\/p>\n<p><strong>Do you feel brands understand you as a Creator when they engage with you?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Yes, most of the time. Sometimes initially it\u2019s taken a few conversations but most\u00a0<\/span><span style=\"font-weight: 400;\">brands understand me as a person, my style, my tone of voice etc. and so it makes it\u00a0<\/span><span style=\"font-weight: 400;\">really easy and fun when discussing working with them.<\/span><\/p>\n<p><strong>What strategies, formats, platforms and creative solutions do you believe Creators\u00a0<\/strong><strong>should be using to drive success?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Strategy wise, being as natural and close to your personality as possible. This for me\u00a0<\/span><span style=\"font-weight: 400;\">is the most important aspect of being a Creator when working with brands. I also\u00a0<\/span><span style=\"font-weight: 400;\">think be as creative and fun as possible\u00a0 and try to bring the brand to life. There\u2019s so\u00a0<\/span><span style=\"font-weight: 400;\">much out there, now you want to stand out in a way that will surprise\u00a0<\/span><span style=\"font-weight: 400;\">people without shocking them. Instagram is such a big platform, but I think YouTube is\u00a0<\/span><span style=\"font-weight: 400;\">still thriving and Facebook is also a platform that people still visit daily.<\/span><\/p>\n<p><strong>What are some of your top tips on how you can use more recently available tools\u00a0such as tagging, Instagram Stories and clickable links?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m a big fan of Instagram stories and making them as animated and engaging as\u00a0<\/span><span style=\"font-weight: 400;\">possible. They say you have 3 seconds to capture someone\u2019s attention before they\u00a0<\/span><span style=\"font-weight: 400;\">move on so I\u2019m always conscious of this.\u00a0 Tagging brands in stories is very effective\u00a0<\/span><span style=\"font-weight: 400;\">along with clickable links. Videos as a post always do well for me, particularly if\u00a0<\/span><span style=\"font-weight: 400;\">there\u2019s some good music thrown in and it\u2019s snappy!<\/span><\/p>\n<p><strong>What are your thoughts on the ongoing debate around \u201cfake\u201d followers?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Fake followers \u2013 completely pointless! People are obsessed with how many\u00a0<\/span><span style=\"font-weight: 400;\">followers you have as if that determines how successful or great you are. It\u2019s\u00a0<\/span><span style=\"font-weight: 400;\">rubbish! I\u2019d rather have fewer followers, but whom are all engaged than millions\u00a0<\/span><span style=\"font-weight: 400;\">of followers with low engagement! It\u2019s about communicating and\u00a0<\/span><span style=\"font-weight: 400;\">sending a positive message to the real people who engage with you, not some fake\u00a0<\/span><span style=\"font-weight: 400;\">account which represents a number!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here we are again with another article for our\u00a0Ask the Creator series! Today we chat with James Middleton,\u00a0former rugby player, fitness instructor,\u00a0presenter and Creator. Discover how he became an Influencer and what he thinks about the hottest topics in this fast-changing space.<\/p>\n","protected":false},"author":15,"featured_media":42214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[905],"tags":[916,921,950],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Health And Fitness In Your Instagram Feed - Buzzoole<\/title>\n<meta name=\"description\" content=\"An article about James Middleton,\u00a0former rugby player, fitness instructor,\u00a0presenter and Creator. 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