{"id":41952,"date":"2019-02-07T12:36:12","date_gmt":"2019-02-07T11:36:12","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=41952"},"modified":"2019-08-07T17:05:15","modified_gmt":"2019-08-07T15:05:15","slug":"from-modelling-to-influencer-marketing","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/from-modelling-to-influencer-marketing\/","title":{"rendered":"From Modelling to Influencer Marketing"},"content":{"rendered":"<p>Our\u00a0<em>Ask the Creator<\/em> series continues with an interview to <a href=\"https:\/\/www.instagram.com\/lisastarchak\/?hl=en\">Lisa Starchak<\/a>, model, blogger and social influencer. She talks with us about how she started as career as Creator and her view on the ones who try to cook the books.\u00a0Discover her story and get inspired by her journey.<\/p>\n<p><!--more--><\/p>\n<p><strong>How did you become an influencer and how has that changed your life?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">When I started,\u00a0almost eight years ago, I didn&#8217;t aim to become an influencer. Probably the industry didn&#8217;t even exist back then, no influencer agencies nor platforms. There were only bloggers and people who loved reading other\u2019s people stories, like mine.\u00a0<\/span><span style=\"font-weight: 400;\">Initially I wrote a lot about relationships, fashion and cooking. Actually, very similar to what I\u2019m doing now \ud83d\ude42\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being an influencer hasn&#8217;t really changed my life that much, my lifestyle has been affected from time to time, but not my values. I guess that&#8217;s key. The p<\/span><span style=\"font-weight: 400;\">eople who follow me know that and they will always respect my that.\u00a0<\/span><\/p>\n<p><strong>Where do you take your inspiration from?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">From love. Love for the city I live in \u2013 I think that London is one of the most inspiring places in the world\u2013 from people that I meet, from books and movies. Sometimes it may be just a memory or just a dream that I try to reproduce through the lens of my camera. When I can&#8217;t find anything inspiring, I simply try to find a quiet place where to isolate. It frees up some space in my mind and something will follow that almost immediately. Sometimes it&#8217;s just about preparing this space.<\/span><\/p>\n<p><strong>How long did it take you to settle on your particular online style?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">It is an ongoing process and I learn something new every day.\u00a0<\/span><span style=\"font-weight: 400;\">I know, that is much more easier to write just about one topic, to have very strict plan, etc. But this would not be me. I love beauty and fashion and traveling, but at the same time I love sharing some family stories and love to talk about love.\u00a0<\/span><span style=\"font-weight: 400;\">I just try to be myself as much as I can.<\/span><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BrSlbXVlt92\/\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BrSlbXVlt92\/\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/a> <\/p>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BrSlbXVlt92\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">Noting to say&#8230;\u2665\ufe0f . \u041d\u0435\u0447\u0435\u0433\u043e \u0441\u043a\u0430\u0437\u0430\u0442\u044c&#8230;\u2665\ufe0f \u0418\u043d\u043e\u0433\u0434\u0430 \u0412\u0441\u0435\u043b\u0435\u043d\u043d\u0430\u044f \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u0433\u0440\u043e\u043c\u0447\u0435. . \ud83d\udcf7 @fetisova.photos . \ud83d\udccd #starchakinlondon . #streetstyle #fashionblogger #londonblogger #streetstylelondon #etrobag #etross19 #topshopfashion #topshopuk #personalstylistlondon #fashionadvizer #ootdfashion #ootdblogger #omsr #streetstyleblogger #dressedindutti #uterquesquad #christmasmood #christmaspajamas #christmasinlondon #londonchristmas<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/lisastarchak\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Influencer London\ud83c\uddec\ud83c\udde7 Zurich\ud83c\udde8\ud83c\udded<\/a> (@lisastarchak) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2018-12-12T14:19:34+00:00\">Dec 12, 2018 at 6:19am PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><strong>What was the toughest stage in building your follower base?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The most difficult stage is always made of two period: the start and the regress. I guess everybody had their own fears and prejudices when they started. Those moments when everything looks already great and you think that you deserve to rest. This is a trap. You relax, put less effort and time on what you do, and this will inevitably have a very logical result: regress. Then you have to p<\/span><span style=\"font-weight: 400;\">ut yourself back on track and get to work again, sometimes even harder than before. Every long term project has these two phases, you just need to manage them.<\/span><\/p>\n<p><strong>How do you choose which campaigns to take and not take?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">If the product is not relevant for me or I can\u2019t be honest in my review,\u00a0I don&#8217;t take that campaign.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">If the product is not relevant for me or I can\u2019t be honest in my review,\u00a0I don&#8217;t take that campaign.<\/span><\/p><\/blockquote>\n<p><strong>How do you prefer to work with brands?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">I like when I know the brand, when they show me what inspires them and what they stand for, or when they take you to their factories and offices, creating an inspirational tour. That&#8217;s amazing!\u00a0<\/span><span style=\"font-weight: 400;\">Of course, I prefer to work with a good budget as because all creative ideas cost money. I love it when they want something really special, which requires time and imagination. I have been modelling for 9 years and I know that working with bloggers is more cost-efficient than doing a full production, but it does not mean that we are cheap. \u00a0<\/span><\/p>\n<p><strong>What\u2019s the best\/worst experience you\u2019ve had working with a brand?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The best one was probably a <a href=\"https:\/\/www.glion.edu\/\">Glion<\/a> press tour in Switzerland in 2016 and <a href=\"https:\/\/brickandportal.com\/\">Brick &amp; Portal<\/a> in NYC in 2017. Both of them were about luxury lifestyle and we had an opportunity to visit <a href=\"https:\/\/www.patek.com\/en\/home\">Patek Phillippe<\/a> and <a href=\"https:\/\/www.verragio.com\/\">Verragio<\/a>&#8216;s factory. We could see how the university prepares future top-management.<\/span><\/p>\n<p><strong>What\u2019s the best festive season campaign you have seen on Instagram so far?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.youtube.com\/watch?v=hOmZXG19Ets\">John Lewis &#8211; Bohemian Rhapsody<\/a>. It&#8217;s a classic, I know&#8230; T<\/span><span style=\"font-weight: 400;\">hey have a very personal touch in their Christmas advertising and I love it!<\/span><\/p>\n<p><strong>Do you feel brands understand you as a Creator when they engage with you?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">They usually do. When brands choose me is because they had already seen how I work. I am always happy to show previews of the content I plan to create for them as well as my media kit.<\/span><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BrIPp4xlz5m\/\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BrIPp4xlz5m\/\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/a> <\/p>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BrIPp4xlz5m\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">One day before&#8230;\u2665\ufe0f . \u0412\u0441\u0435\u0433\u043e \u0437\u0430 \u0434\u0435\u043d\u044c \u0414\u041e \u2665\ufe0f . Dress @willowbywatters #oriondress #beawattersgirl #willowbyorion Heels @stuartweitzman Photo @soulpicture_ru MUAH: @abramova.pro Florist @finestems Location @goodnestone_park . #em_wedding_me #starchak_wedding . #ohperfectproposal #myperfectproposal #youyourwedding #wedvibes_blog #wedvibes #thenoisetier #simplebeyond #happyanniversary #perfectwedding @ohsoperfectproposal @weddywood @weddingdressesguide @weddingforward @wedding_magazine_russia @wedding.pages @weddingphotoinspiration<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/lisastarchak\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Influencer London\ud83c\uddec\ud83c\udde7 Zurich\ud83c\udde8\ud83c\udded<\/a> (@lisastarchak) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2018-12-08T13:56:54+00:00\">Dec 8, 2018 at 5:56am PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><strong>What strategies, formats, platforms and creative solutions do you believe influencers\u00a0<\/strong><strong>should be using to drive success?\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Actually I don\u2019t know the answer. If I knew it, I would be already millionaire and have millions of followers. I don\u2019t believe in magic anymore, b<\/span><span style=\"font-weight: 400;\">eing in the right place at right time surely helps. It\u2019s hard work and to work hard for a long time you need to love what you do.\u00a0<\/span><\/p>\n<p><strong>What are some of your top tips on how you can use more recently available tools\u00a0<\/strong><strong>such as tagging, Instagram Stories and clickable links?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">I guess Stories are perfect tool to create a more authentic and lively content. People love seeing how Creators look \u201cbehind the scenes\u201d and I show that a lot.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">People love seeing how Creators look \u201cbehind the scenes\u201d and I show that a lot.<\/span><\/p><\/blockquote>\n<p><strong>What are your thoughts on the ongoing debate around fake followers?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The ongoing conversation on fake followers force us to look beyond the number of likes, comments and followers. I receive lots of letters from my followers, would that count as engagement? Nothing is more motivating than knowing that they support you, in particular when you share the difficult situations your experiencing in real life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If we look at fake followers from a business perspective, it&#8217;s similar to the doping scandal at the Olympic Games. Everyone seems to be against that, but it&#8217;s still happening and it&#8217;s a billion dollar industry.\u00a0<\/span><span style=\"font-weight: 400;\">This is Digital Olympia, everyone want to finish first. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our\u00a0Ask the Creator series continues with an interview to Lisa Starchak, model, blogger and social influencer. She talks with us about how she started as career as Creator and her view on the ones who try to cook the books.\u00a0Discover her story and get inspired by her journey.<\/p>\n","protected":false},"author":15,"featured_media":42097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[905],"tags":[916,925,940,942],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Modelling to Influencer Marketing - Buzzoole<\/title>\n<meta name=\"description\" content=\"An interview to Lisa Starchak, model, blogger and social influencert that talks with us about how she started as career as Creator.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/from-modelling-to-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Modelling to Influencer Marketing - 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