{"id":41695,"date":"2018-11-20T11:26:13","date_gmt":"2018-11-20T10:26:13","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=41695"},"modified":"2019-08-08T12:53:50","modified_gmt":"2019-08-08T10:53:50","slug":"we-get-the-lowdown-from-living-photo-experts","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/brands-influencer-marketing\/we-get-the-lowdown-from-living-photo-experts\/","title":{"rendered":"We Get The Lowdown From Living Photo Experts"},"content":{"rendered":"

At the beginning of this year we announced the news of our partnership with\u00a0Flixel<\/a>; a software that allows influencers to create stunning cinemagraphs! There\u2019s certainly no doubting that 2018 has been a great\u00a0 year for Creators and for the popularity of cinemagraphs<\/a>.<\/p>\n

We had an opportunity to catch-up with the founders\u00a0of Flixel\u00a0\u2013\u00a0Bretton MacLean,\u00a0Mark Homza,\u00a0Mark Pavlidis and\u00a0Philippe LeBlanc \u2013 and hear more about what got it all started. Furthermore those generous chaps have an offer just for Buzzoole! Ready to create your own cinemagraph?<\/p>\n

Get a\u00a050% discount<\/strong>\u00a0on a subscription plan by heading over to\u00a0our dedicated page<\/a>!<\/p>\n

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What made you and your co-founders want to start Flixel \u2013 were you driven by passion, frustration or something else?<\/b><\/p>\n

Well, it was a bit of both. Flixel co-founder Phil LeBlanc had seen some of the first cinemagraphs created by a pair of professional photographers during Fashion Week New York back in 2011. Those cinemagraphs had gone viral on sites like Time, CNN and Tumblr, and like many, he was instantly drawn to the medium and wanted to create his own. After spending time learning how to make them with tools like After Effects and Photoshop, he quickly grew frustrated by how time-consuming and cumbersome the process was. With that insight, the founders of Flixel set out to develop a new family of apps that made it fast, fun and easy for anyone to create cinemagraphs. Millions of cinemagraphs are now produced annually with Flixel apps, and we’re super-proud of how “the cinemagraph” has taken its place alongside photos and video as the next great visual medium. <\/span><\/p>\n

Cinemagraphs are \u201cliving photos.\u201d\u00a0They\u2019re a magical blend of photography and videography that captures and holds attention in ways that photos no longer do. <\/span><\/p><\/blockquote>\n

How would you describe a cinemagraph to somebody who has never come across Flixel before? How do they work?<\/b><\/p>\n

That\u2019s easy. Cinemagraphs are \u201cliving photos.\u201d They\u2019re a magical blend of photography and videography that captures and holds attention in ways that photos no longer do. And unlike a photo or video, you just can’t look away. Technically, a cinemagraph is a short, perfectly-looped video that appears to the viewer as a still photo with some movement. It’s that unexpected movement that makes them so mesmerizing. Because the file format is just video, you can use them on the web, social networks, digital ads, and so much more. <\/span><\/p>\n

What is the most disruptive thing about cinemagraphs? <\/b><\/p>\n

Everything. Photography was born in 1839 and videography followed 112 years later. Amazingly, the cinemagraph is the first new visual medium in 60 years. Digital cameras and powerful smartphones that capture in HD, 4K and soon 8K, have been vital to the explosive growth of cinemagraphs as both art and advertising.<\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>
\n<\/span>What differentiates Flixel from other similar products?<\/b><\/p>\n

Cinemagraph Pro\u00ae was the first purpose-built cinemagraph app and continues to be the world’s most popular living photo tool. Our apps use a patented “live-masking” feature that makes creating your cinemagraphs ridiculously easy and fun. Our customers absolutely love it. Cinemagraph Pro<\/a> is also the only living photo app to have received the coveted Apple Design Award. Our global community of Flixel Artists is also unique. We love to feature their fantastic work on our website, blog social media channels. Many of them have become full-time cinemagraph creators from the exposure we provide. <\/span><\/p>\n

Photography was born in 1839 and videography followed 112 years later. Amazingly, the cinemagraph is the first new visual medium in 60 years.<\/span><\/p><\/blockquote>\n

Why do you think that cinemagraphs have gained popularity with online Creators? <\/b><\/p>\n

It’s no secret that still photography is now stale photography. Facebook, Instagram, Snapchat and have lead the way in making their platforms video-centric. Countless case studies have proven that posts and ads that include videos now dramatically outperform still photos. And unlike traditional long-form video, Flixel makes cinemagraphs quick and easy to create. The hypnotic effect of living photos also helps creators capture and hold attention in the feed. Many top content creators regularly report that cinemagraphs drive better engagement and results then stills or videos with sound. That’s super-exciting. <\/span><\/p>\n

How can cinemagraphs be used for influencer marketing and why should brands look to incorporate new content forms into their marketing strategy?<\/b><\/p>\n

It\u2019s getting harder to make a social feed or digital ad stand-out. We\u2019ve already seen top influencers and brands using cinemagraphs to delight their audience with super-cool visuals. As an example, a leading hair care brand recently worked with several top beauty and fashion influencers leading up to Fashion Week. Each influencer shared a series of stunning \u201cmoving hair\u201d cinemagraphs that delivered fantastic engagement and brand recall for the brand. We\u2019ve also seen top Flixel cinemagraph artists become influencers in their own right with regular invitations to capture and create cinemagraphs at store openings, movie premieres, live events and more.<\/span><\/p>\n

What are the core metrics marketers should be considering when deciding to add cinemagraphs to their influencer marketing campaigns?<\/b><\/p>\n

Outcome-driven marketers will love the impact of great cinemagraphs on their campaigns. You can expect to see a lift in <\/span>Likes, comments, engagement rates, growth rates, website traffic, conversions, brand recognition and ultimately sales. <\/span><\/p>\n

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A post shared by Emma Harris<\/a> (@aquietstyle) on