{"id":416,"date":"2013-12-20T10:54:47","date_gmt":"2013-12-20T10:54:47","guid":{"rendered":"http:\/\/blog.buzzoole.com\/?p=416"},"modified":"2018-05-29T16:19:23","modified_gmt":"2018-05-29T14:19:23","slug":"ins-outs-brand-ambassador","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/business\/ins-outs-brand-ambassador\/","title":{"rendered":"The ins and outs of being a brand ambassador"},"content":{"rendered":"

Companies look for brand ambassadors<\/strong> every day. Everything from online conversations, to online photo apps and even people just wearing the brand name on a t-shirt can show who is and who isn’t a potential brand ambassador. While these are more passive ways to search for ambassadors, check out Nokia’s more aggressive approach<\/a> to find brand ambassadors on Facebook.<\/strong><\/p>\n

What exactly is a brand ambassador? People with an ounce or more of online influence become brand ambassadors every day<\/strong> and create new ones according to the influence they have. This is a spin on the classic phrase “the customer is always right”.\u00a0 As it gives users\/customers a VIP look into the company and makes them feel part of the whole and essentially special to the brand. A brand ambassador gives a voice to the brand, a positive spin usually, and spreads the word to their own personal network of individuals.<\/p>\n

Giving the customers this sense of importance helps them spread good word of mouth about your product and\/or service.<\/strong><\/p>\n

<\/p>\n

\"ba\"<\/a><\/p>\n

 <\/p>\n

<\/p>\n

The best kind of ambassador is an influencer, loyalist, a walking and talking personification of your brand.<\/strong> Someone who is passionate<\/strong> about what your brand stands for and what it produces. In order to get people to be more passionate about your brand it’s important to give them perks and prizes<\/strong> for essentially advertising for you. Exclusive invites, product testing and VIP access to certain events and\/or workshops will give them a closer look at who it is they’re representing.<\/p>\n

According to a blog on Social Toaster<\/a>\u00a0“<\/strong>In the case of a brand ambassador program, both parties need to be happy and invested in the program in order to receive the greatest benefit”.<\/p>\n

This video explains the importance of making sure the influential person is in sync with your values and your brand.<\/p>\n