{"id":40382,"date":"2018-06-25T18:40:48","date_gmt":"2018-06-25T16:40:48","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=40382"},"modified":"2019-08-09T12:48:15","modified_gmt":"2019-08-09T10:48:15","slug":"how-and-why-switch-a-business-profile-on-instagram","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/how-and-why-switch-a-business-profile-on-instagram\/","title":{"rendered":"Why You Should Most Definitely Switch to an Instagram Business Profile"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Have you ever wondered about the benefits of switching your <strong>Instagram<\/strong> account into a <strong>business profile<\/strong>? Well, wonder no more! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s some handy tips and an easy step by step guide to making the transition. It\u2019s easy\u2026 we promise! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a while now Instagram has made it possible for its users to create a business profile. This is a great opportunity not only for brands, but for Creators wishing to boost their Influencer Marketing campaigns. The benefits offered are numerous and the transition is easier than you think.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What can an Instagram business profile do for me?<\/span><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Monitor your results.<\/strong> A business profile gives you access to Instagram insights. Here you can monitor and gain insight into your followers. You will see how your posts and stories are performing, see what is specifically engaging your audience and when they are most active, and be able to better plan your activity.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Call to action buttons.<\/strong> You will be able to add a contact button to your profile to make it easier for people to get in touch with you. Followers will find the &#8220;Message&#8221; button in your profile and lower down there will appear a &#8220;Send an Email&#8221; button that will allow you to be easily reached by anyone who wants to hire you or offer a collaboration.<\/span><\/li>\n<li><strong>Sponsored posts<\/strong>. An Instagram business profile gives you the opportunity to quickly create promotions on Instagram to reach more customers. Through this you can reach people outside your audience and build your business.<\/li>\n<li><strong>Maximise your business!<\/strong> An Instagram business profile is synonymous with professionalism and this is why Buzzoole&#8217;s algorithm views it positively and gives it more weight. What does this mean? It means that a Creator with an Instagram business profile has a greater likelihood of being selected by Buzzoole for campaigns involving the creation of Instagram content (photos, videos and stories). The result is more opportunities to monetize your activity and increase your standing as a Creator.<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Switching to a business profile is simple and fast!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Follow these easy steps:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go to \u2018settings\u2019 on the Instagram app and click on the <\/span><b>&#8220;Switch to Business Profile&#8221; <\/b><span style=\"font-weight: 400;\">button.<br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40384 aligncenter\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/06\/en_step1.png\" alt=\"\" width=\"300\" height=\"474\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/06\/en_step1.png 350w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/06\/en_step1-190x300.png 190w\" sizes=\"(max-width: 300px) 90vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">After viewing all the new Instagram Business Tools that your new profile offers you, click on <\/span><b>&#8220;Continue&#8221;<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40385 aligncenter\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/06\/IMG_2556-1.png\" alt=\"\" width=\"300\" height=\"514\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/06\/IMG_2556-1.png 749w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/06\/IMG_2556-1-175x300.png 175w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/06\/IMG_2556-1-597x1024.png 597w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/06\/IMG_2556-1-640x1097.png 640w\" sizes=\"(max-width: 300px) 90vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you<\/span><b> already have a Facebook page<\/b><span style=\"font-weight: 400;\"> to link to your new business profile click on <\/span><b>&#8220;Choose Page&#8221; to complete the process<\/b><span style=\"font-weight: 400;\">. You\u2019re all done!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you <\/span><b>do not have a Facebook page<\/b><span style=\"font-weight: 400;\">, Instagram gives you the option to create one or to continue by pressing <\/span><b>&#8220;Skip&#8221;.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40386 aligncenter\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/06\/IMG_2558-1-1.png\" alt=\"\" width=\"300\" height=\"515\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/06\/IMG_2558-1-1.png 750w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/06\/IMG_2558-1-1-175x300.png 175w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/06\/IMG_2558-1-1-597x1024.png 597w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/06\/IMG_2558-1-1-640x1098.png 640w\" sizes=\"(max-width: 300px) 90vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You will then be asked to <strong>check your contact information<\/strong> and <strong>add an email address<\/strong>.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40387 aligncenter\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/06\/IMG_2560-1-1.png\" alt=\"\" width=\"300\" height=\"515\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/06\/IMG_2560-1-1.png 749w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/06\/IMG_2560-1-1-175x300.png 175w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/06\/IMG_2560-1-1-597x1024.png 597w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/06\/IMG_2560-1-1-640x1098.png 640w\" sizes=\"(max-width: 300px) 90vw, 300px\" \/><\/p>\n<p>Note: Instagram may ask you to claim the Facebook page by showing you the screenshot below. To do this, simply access your Instagram settings and click \u201c<strong>Claim Facebook Page&#8221;<\/strong>. You\u2019re all set!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-40509\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/06\/en_welcome-1.png\" alt=\"\" width=\"300\" height=\"514\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/06\/en_welcome-1.png 350w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/06\/en_welcome-1-175x300.png 175w\" sizes=\"(max-width: 300px) 90vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now relax and enjoy all the new features afforded to you by your Instagram business profile!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered about the benefits of switching your Instagram account into a business profile? Well, wonder no more! Here\u2019s some handy tips and an easy step by step guide to making the transition. It\u2019s easy\u2026 we promise! For a while now Instagram has made it possible for its users to create a business &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/how-and-why-switch-a-business-profile-on-instagram\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Why You Should Most Definitely Switch to an Instagram Business Profile&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":40404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[905],"tags":[973,976,986],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why You Should Most Definitely Switch to an Instagram Business Profile - Buzzoole<\/title>\n<meta name=\"description\" content=\"Here\u2019s some handy tips and an easy step by step guide to switch your Instagram account into a business profile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/how-and-why-switch-a-business-profile-on-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Should Most Definitely Switch to an Instagram Business Profile - 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