{"id":39529,"date":"2018-01-31T16:07:46","date_gmt":"2018-01-31T15:07:46","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=39529"},"modified":"2018-05-29T09:55:37","modified_gmt":"2018-05-29T07:55:37","slug":"6-influencer-marketing-predictions-for-2018","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/buzzoole-2\/6-influencer-marketing-predictions-for-2018\/","title":{"rendered":"6 Influencer Marketing Predictions for 2018"},"content":{"rendered":"

When we talk about the term “influencer marketinga”, we’ve come a long way since the days of sponsored articles on low-quality blogs. <\/span><\/p>\n

These days, a strategic plan for working with creators’ which has been implemented correctly using software and techniques that nurtures relationships a means that influencer marketing is powerful, and is on the rise.<\/span><\/p>\n

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As many a 67% of marketing agencies and industry experts said that influencer marketing initiatives allow them to <\/span>contact a more focused crowd<\/span><\/a>, too. Instead of pushing their products out to people who <\/span>could <\/span><\/i>be interested in their business, they’re targeting specific audiences that are most likely to be interested in their brand. This makes influencer marketing campaigns cost-effective.<\/span><\/p>\n

But even throughout all of the hype surrounding this new type of marketing, there’s one question that remains on everybody’s lips.<\/span><\/p>\n

What is going to happen to influencer marketing in 2018?<\/span><\/p>\n

In this article, we’ve shared the six influencer marketing trends we expect to see this year – and how you can get a slice of the action.<\/span><\/p>\n

1. Quality in content creation will increase<\/span><\/h2>\n

You’re not alone if you’ve taken steps to prevent being shown advertisements when on the internet. In fact, almost half of U.S. adults <\/span>confessed to using ad blockers<\/span><\/a>, and opting ad-free services (like Netflix) to escape the constant promotion. <\/span><\/p>\n

That’s because consumers are favouring marketing campaigns that feel more authentic and less ‘forced’.<\/span><\/p>\n

One type of organic, valuable content is video.<\/span><\/p>\n

Organic social videos have been the leading type of content since Facebook praised it over three years ago. Although their <\/span>algorithm is changing <\/span><\/a>(and expected to give brands less space in a user’s News Feed), there’s no reason to believe that quality content – in the form of organic videos – will see a similar decline.<\/span><\/p>\n

Especially not when you remember that video is the most <\/span>influential type of content<\/span><\/a> to be used on social media, and can be twice as powerful in driving sales than text-based content!<\/span><\/p>\n

It’s becoming stronger every year. The versatile world of video marketing has seen a HUGE evolution over the past couple of years. Many experts are saying that it is the future of content marketing as a whole<\/span><\/i> – Sofi Shvets (<\/span>@Sofi_Shvets<\/b><\/a>, <\/b>Former Google, Co-Founder and CMO Letsenhance.io).<\/span><\/p><\/blockquote>\n

Brands and creators can optimize this to supercharge their influencer marketing tactics. Instead of creating content for the sole reason of advertising, both sides can work together to create fun, unique content that doesn’t fall through the cracks of a quality-first social algorithm.<\/span><\/p>\n

Here at Buzzoole, we’ve developed a <\/span>partnership with Flixel<\/span><\/a>; a software that allows creators to build their own cinemagraphs for influencer marketing campaigns. This allows creators to have control over the branded content they’re promoting, and brands experience the benefits that come from quality, unique content.<\/span><\/p>\n

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