{"id":39407,"date":"2017-11-02T16:22:21","date_gmt":"2017-11-02T15:22:21","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=39407"},"modified":"2020-01-21T09:15:10","modified_gmt":"2020-01-21T08:15:10","slug":"fenty-launch-influential-beauty-bloggers","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/brands-influencer-marketing\/fenty-launch-influential-beauty-bloggers\/","title":{"rendered":"The Fenty Launch: Influential Beauty Bloggers"},"content":{"rendered":"

Amid the flurried social media frenzy of Rihanna’s new beauty brand release, we take another look at the beauty industry and the online world of Influencers. Most importantly, how Influencers are shaping the industry more and more. <\/span><\/p>\n

<\/p>\n

A<\/span>ccording to research by <\/span>BuzzMyVideos and OnePoll<\/span><\/a>, 79%<\/strong> of respondents used online video<\/strong> at least once a week to find out how to use beauty products and that 73%<\/strong> of respondents were more likely to investigate a beauty product that has a positive review from a trusted source<\/strong>. Beauty Influencers are some of the most vocal and most influential, and beauty reviews have become something it is impossible for beauty brands to ignore. In fact, <\/span>69% of marketers<\/span><\/a> say that helping to launch a new product is the primary role Influencers play in fashion and beauty brands’ marketing strategies, according to research by Econsultancy, and the Fenty\u00a0<\/strong>Beauty<\/strong> product launch has been no exception.<\/span><\/p>\n

\n
<\/p>\n
\n
<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
<\/div>\n
<\/path><\/g><\/g><\/g><\/svg><\/div>\n
\n
View this post on Instagram<\/div>\n<\/div>\n
<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n

<\/a> <\/p>\n

SNEAK PEEK. The Holiday Collection drops Oct 13. Comment below if you're ready. @badgalriri @sephorafrance #sephoralovesfentybeauty<\/a><\/p>\n

A post shared by FENTY BEAUTY BY RIHANNA<\/a> (@fentybeauty) on