{"id":39394,"date":"2017-10-27T12:00:28","date_gmt":"2017-10-27T10:00:28","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=39394"},"modified":"2018-05-28T12:22:26","modified_gmt":"2018-05-28T10:22:26","slug":"influencer-marketing-strategies-for-halloween","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/business\/influencer-marketing-strategies-for-halloween\/","title":{"rendered":"Influencer Marketing Strategies for Halloween"},"content":{"rendered":"

Spending for Halloween this year is expected to reach <\/span>$9.1 billion<\/span><\/a> in America alone, up 8.3% from last year’s record $8.4 billion. It is an event that features heavily on social media, across the topics of food, fashion, beauty, interior design, crafts and lifestyle and more. <\/span><\/p>\n

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This Halloween the <\/span>NRF<\/span><\/a> research shows that <\/span>35%<\/b> of consumers will find their inspiration for the perfect costume online, while <\/span>30%<\/b> will look in stores, <\/span>20%<\/b> will ask friends and family, <\/span>18%<\/b> will look to Facebook or Pinterest, <\/span>17%<\/b> will be influenced by pop culture and <\/span>14%<\/b> by print media. Adding together the influence of friends and family, online content and Facebook and Pinterest means <\/span>72% have the potential to be influenced this Halloween via social media<\/b> and online content including recommendations from friends and family, which our latest <\/span>infographic<\/span><\/a> shows overall <\/span>83% <\/b>of people trust. This means a lot of potential success for Influencer focused campaigns.<\/span><\/p>\n

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Meanwhile, some scary statistics on more traditional marketing techniques reveal that publishers lost nearly <\/span>$22 billion<\/span><\/a> due to <\/span>adblocking<\/span><\/a> in 2015 alone, and by December 2016 there were over <\/span>600 million<\/span><\/a> devices running adblock software globally. Counteracting these developments is difficult, with <\/span>74%<\/span><\/a> of these users saying that they leave websites when they encounter an adblock wall. While these are some terrifying statistics for marketers, don’t worry. We have the answer! Halloween is an event perfect for interacting with your customers and encouraging creativity, so how do you get a piece of this popular event? While there is something for everyone this October, how you approach your marketing strategy will depend on how directly related is your industry. To help inspire you this year, and get in on this increasingly expensive festival, we have collected together some great Halloween marketing examples. <\/span><\/p>\n

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For industries related to fashion and costumes, beauty and face paint, food or home decor, the options for Halloween orientated Influencer Marketing campaigns are a little more obvious. However, this also means the competition is fiercer. There are a lot of great social media based campaigns around, and one of the pioneers was Target with their 2014 Instagram <\/span>campaign<\/span><\/a>. Target very creatively used Instagram’s user tag feature to split their profile into a Halloween “village” linking you to profiles with craft and recipe ideas, involving products from Target. This campaign worked well and around the limitations Instagram had at the time, however Instagram has evolved over the last three years including last year introducing <\/span>product tagging<\/span><\/a> – something that would have been ideal for Target’s 2014 campaign. Further, nowadays they would most likely link to some top DIY and food Influencers for some great Halloween ideas, rather than to new accounts. With Instagram’s new multiple image per post feature you can have a step-by-step guide in one post, and thereby not take-over your audience’s feed. Remember to check for <\/span>platform updates<\/b> for the best Influencer Marketing campaign, as social media channels are constantly updating for a more adaptable brand experience.<\/span><\/p>\n

\"Instagram<\/a><\/p>\n

Brands who are less obviously related to Halloween can still join in the fun, and have the opportunity to get really creative. For example, <\/span>LG’<\/b>s 2012 prank video “So Real it’s Scary”. In the advert they filmed placing their new screen on the floor of a lift and the reactions of people when the floor appeared to give way. It was a great way of introducing the point of their marketing campaign – the life-like image – in a new and fun way. There is no voiceover or interruption to the fun, instead the advert speaks for itself in an engaging and entertaining way. One that continues to be watched as the YouTube video currently has nearly 40 million views and five years later still has people commenting.<\/span><\/p>\n