{"id":39185,"date":"2017-07-20T15:23:26","date_gmt":"2017-07-20T13:23:26","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=39185"},"modified":"2019-08-02T13:17:31","modified_gmt":"2019-08-02T11:17:31","slug":"how-to-become-social-media-influencer","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/how-to-become-social-media-influencer\/","title":{"rendered":"How to become a social media influencer"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Have you always been well-liked? Do you have friends, a nice job, a cool haircut? Depending on your lifestyle or the profession you are in, you may very well already have an influence over many people around you and be unaware of it. Or maybe you are aware, but still are asking yourself <\/span><b>how you can become an Influencer.<\/b><\/p>\n<p><!--more--><\/p>\n<p><b>First things first. Why would you consider becoming an Influencer?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Straightforward answer: you get to call the shots!<br \/>\n<\/span><span style=\"font-weight: 400;\">Being an Influencer brings lots of benefits. You can use your credibility and knowledge to build your brand, win trust, influence opinions, and more. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best part? You don&#8217;t have to do things on a major scale to be categorised as an Influencer. In fact, you can hold sway over a lot of people without having a Beyonc\u00e9 -level of popularity.<br \/>\n<\/span><span style=\"font-weight: 400;\">All you need to have is authenticity, and your opinion will be useful to others online. From fashion, beauty, politics, to travel, a firsthand account is always of interest. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re still not convinced, see the following stats:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In 2016, brands spent $25,000 &#8211; $50,000 on average per Influencer programme. That figure is estimated to double this year to $50,000 &#8211; $100,000 per Influencer programme. (<\/span><a href=\"http:\/\/theredtree.co.uk\/just-numbers-10-new-influencer-marketing-statistics\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>71 percent<\/strong> of buyers are more inclined to make a purchase following a social media reference. (<\/span><a href=\"http:\/\/www.alistdaily.com\/strategy\/us-consumers-will-tackle-holiday-shopping-year\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>54 percent<\/strong> of female audiences have purchased a product\/service after seeing a post created by an Influencer. (<\/span><a href=\"https:\/\/www.emarketer.com\/Article\/How-Women-Really-Feel-About-Influencer-Marketing\/1014939\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If these findings are anything to go by, becoming an Influencer is your passport to being an influential opinion setter. <\/span><\/p>\n<p><b>How to Become an Influencer: a step-by-step walkthrough<br \/>\n<\/b><span style=\"font-weight: 400;\">I&#8217;ve found that most Influencers have a strategic plan that involves the following key steps. <\/span><\/p>\n<ol>\n<li><b> Pick Your Niche <\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The first step in your journey is to pick a niche. <\/span><span style=\"font-weight: 400;\">In any industry, there will already be big names who&#8217;ve been building their credibility for years.&nbsp;&nbsp;<\/span><span style=\"font-weight: 400;\">So, rather than trying to go one up, narrow your focus down to a specific\/targeted field. <\/span><span style=\"font-weight: 400;\">Take <\/span><a href=\"https:\/\/www.instagram.com\/fullerfigurefullerbust\/?hl=en\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Georgina Horne<\/span><\/a><span style=\"font-weight: 400;\">, for instance.&nbsp;&nbsp;<\/span><span style=\"font-weight: 400;\">She&#8217;s a fashion Influencer on Instagram, specialising in one specific area: plus-size fashion.<\/span><\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/07\/b1-2.png\" rel=\"attachment wp-att-39186\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-39186\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/07\/b1-2.png\" alt=\"b1 (2)\" width=\"1004\" height=\"251\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/07\/b1-2.png 1004w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/07\/b1-2-300x75.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/07\/b1-2-768x192.png 768w\" sizes=\"(max-width: 959px) 90vw, (max-width: 1279px) 63vw, 787px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">People associate her name with plus-size fashion, and her account is one of the best resources for keeping up-to-date with vintage and retro trends in this niche. <\/span><span style=\"font-weight: 400;\">Notice that she doesn&#8217;t talk about sports, cooking, or even general fashion. Her core focus is on plus-size fashion. That&#8217;s it.&nbsp;<\/span><span style=\"font-weight: 400;\">It&#8217;s because of her unique approach that her influence grew rapidly in just a few short years. <\/span><\/p>\n<ol start=\"2\">\n<li><b> Focus on a Platform &amp; Own It <\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">When you navigate the online presence of someone like <\/span><a href=\"https:\/\/www.garyvaynerchuk.com\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Gary Vaynerchuk<\/span><\/a><span style=\"font-weight: 400;\">, you&#8217;re impressed by the number of followers they have on different digital platforms, including Facebook, Twitter and Instagram. <\/span><span style=\"font-weight: 400;\">And that could cause you to pick every platform out there to build your presence on.&nbsp;<\/span><span style=\"font-weight: 400;\">However, if you take this approach straight off the bat, you&#8217;ll spread yourself too thin.&nbsp;<\/span><span style=\"font-weight: 400;\">Someone wanting to become an Influencer without emptying their wallet would have a higher chance of accomplishing their goals if they focused on one specific platform. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s an example:<\/span><\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/07\/b2-1.png\" rel=\"attachment wp-att-39187\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-39187\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/07\/b2-1.png\" alt=\"b2 (1)\" width=\"1112\" height=\"596\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/07\/b2-1.png 1112w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/07\/b2-1-300x161.png 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/07\/b2-1-768x412.png 768w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/07\/b2-1-1024x549.png 1024w\" sizes=\"(max-width: 959px) 90vw, (max-width: 1279px) 63vw, 787px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/user\/nigahiga\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Ryan Higa<\/span><\/a><span style=\"font-weight: 400;\"> is an American comedian who mastered the art of YouTube content. He focused on YouTube and nailed the platform with great content, which helped him amass over 19 million subscribers. <\/span><span style=\"font-weight: 400;\">I know what you&#8217;re probably thinking: he has a great following on other platforms too.&nbsp;<\/span><span style=\"font-weight: 400;\">Yes, he does, but that&#8217;s because of his current popularity, which he initially gained on a specific platform.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The takeaway here is that when you gain enough influence on a single digital platform, your influence will start to amply itself across other digital platforms as well, without requiring a lot of effort on your end.&nbsp;<\/span><\/p>\n<ol start=\"3\">\n<li><b> Publish Content that&#8217;s Authentic &amp; Looks Raw<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The secret to gaining an audience and winning their trust is to create content that reflects some kind of relatable human experience, interaction, emotion or key knowledge. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your influence will rely on the quality of your content, and how closely it relates to your niche. Other than that, it has to be <\/span><a href=\"https:\/\/blog.buzzoole.com\/blogger\/influencer-marketing-ad-blocking-the-pursuit-of-authenticity\/\"><span style=\"font-weight: 400;\">authentic<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, when your content looks unscripted (even though you may be working with a brand), it gives people a sense of satisfaction that they&#8217;re reading or watching something that could happen in a normal scenario, and that there&#8217;s no bias.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To give an example, let&#8217;s talk about Nicolas Cole and Leonard Kim, two individuals who happen to be <\/span><a href=\"https:\/\/growthhackers.com\/articles\/how-to-get-a-torrent-of-quora-traffic?r=latest\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Quora&#8217;s top contributors<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They&#8217;ve had fantastic careers since appearing on the Q\/A scene. <\/span><span style=\"font-weight: 400;\">While the industry experts often advise upcoming Influencers not to be too open on the web, both Cole and Kim did the opposite &#8211; and ended up being very influential. <\/span><\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/07\/b3.png\" rel=\"attachment wp-att-39188\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-39188\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/07\/b3.png\" alt=\"b3\" width=\"663\" height=\"620\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/07\/b3.png 663w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/07\/b3-300x281.png 300w\" sizes=\"(max-width: 663px) 90vw, 663px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">And if you ask them how to be an Influencer? They&#8217;ll talk about being honest, and integrating a personal story to form a more human connection with target audiences. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If someone inspires part of your content, then don&#8217;t forget to cite them and, once published, tell them that you mentioned them. This is what commonly inspires others to share content, which helps increase its potential to go viral.<\/span><\/p>\n<p><b>Final Verdict <\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re just starting to consider how to become an Influencer, it&#8217;s easy to get discouraged with only a small following to start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that shouldn&#8217;t stop you from building relationships with people in your league, learning the ins and outs of a digital channel, and creating content that you can be proud of. Be patient and people will start noticing your efforts. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have a respectable presence, you can partner with brands, or have them reach out to you. Platforms like <\/span><a href=\"http:\/\/buzzoole.com\/\"><span style=\"font-weight: 400;\">Buzzoole<\/span><\/a><span style=\"font-weight: 400;\"> connect Influencers with brands, allowing both parties to benefit from mutual cooperation.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you always been well-liked? Do you have friends, a nice job, a cool haircut? Depending on your lifestyle or the profession you are in, you may very well already have an influence over many people around you and be unaware of it. Or maybe you are aware, but still are asking yourself how you &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/how-to-become-social-media-influencer\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;How to become a social media influencer&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":39191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[905],"tags":[921,950,942],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to become a social media influencer - Buzzoole<\/title>\n<meta name=\"description\" content=\"Ever wondered how you can become an online superstar and brand ambassador? 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