{"id":39060,"date":"2017-06-01T12:06:16","date_gmt":"2017-06-01T10:06:16","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=39060"},"modified":"2018-05-28T15:59:35","modified_gmt":"2018-05-28T13:59:35","slug":"power-influencer-marketing-travel-industry","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/business\/power-influencer-marketing-travel-industry\/","title":{"rendered":"The Power of Influencer Marketing in the Travel Industry"},"content":{"rendered":"

Have you ever found out about an amazing destination via social media, and made plans to travel there despite never having heard of the place before?\u00a0 Such as after looking at the picturesque scenes constantly being uploaded to Instagram.<\/span><\/p>\n

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If you answered yes to this question, then how would you like to find out about the motivation behind your decision?<\/span><\/p>\n

In simple terms, you were inspired by a travel Influencer. <\/span><\/p>\n

These days, it’s hard to find a social media stream that’s not filled with enticing videos about travel destinations. Most of those videos revolve around the experiences of people and groups having the time of their lives in jaw-dropping places. And often, it’s the popular individuals we follow on Snapchat, Instagram, Facebook, etc. behind the production of this content. <\/span><\/p>\n

The Rise of Travel Influencers & Millennial Voyagers <\/b><\/p>\n

Bloggers and social media superstars are being flown around the world by companies, so that they can rave about how great their trip to Thailand or how comfortable their experience of flying economy class with a certain airline was.<\/span><\/p>\n

What’s great is that the majority of travel Influencers are keeping the content they post about their experiences authentic. For instance, Ben Schlappig, who is known to promote luxury airlines and international hotels, tells his followers when the service isn’t up to the point. Though he states that he’s been paid to fly, etc. there’s a degree to authenticity involved. Most companies are happy to put their product to the test. <\/span><\/p>\n

Here’s an excerpt from <\/span>his blog<\/span><\/a>:<\/span><\/p>\n

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It is because of this authenticity that potential travelers are booking flights and getaways based on Influencers’ recommendations. <\/span><\/p>\n

And it’s a win-win for companies too. People are less frequently motivated to action by banner ads anymore. Plus magazine adverts have become costly in recent times. Skipping all that, travel companies can show what they can offer through a trusted individual. On top of that, travel Influencers can have a lasting impact on people, much more than a magazine advert would.<\/span><\/p>\n

It’s also working out for travel brands because <\/span>millennials now comprise<\/span><\/a> the majority of their target audience. They’re impressed when their peers and favorite personalities document experiences and critique or applaud services. Word-of-mouth is also key to inform friends about great choices or warn about poor service and products.<\/span><\/p>\n

As a result, travel firms aren’t shying away from partnering with Influencers. For instance, Budget Traveller Kash Bhattacharya, who challenges people to have a different mindset about travelling on a budget, <\/span>partnered with Expedia<\/span><\/a>. The content he created was based on the best way to kill 48 hours in Madrid with only \u00a3139 in your pocket.<\/span><\/p>\n

Bhattacharya blogged about his experience, and created Instagram posts as well as a vlog. The content was promoted to more than 20,000 followers on different social media platforms. It received great engagement, increasing the visibility for the him and the partner companies.<\/span><\/p>\n