{"id":38924,"date":"2017-04-03T12:00:47","date_gmt":"2017-04-03T10:00:47","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=38924"},"modified":"2019-08-02T13:07:09","modified_gmt":"2019-08-02T11:07:09","slug":"men-fashion-instagram-influencers","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/men-fashion-instagram-influencers\/","title":{"rendered":"Men&#8217;s Fashion Instagram Influencers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Menswear, style and grooming has been growing in popularity online in recent years, leading to digital magazines such as <\/span><i><span style=\"font-weight: 400;\">Menswear Style<\/span><\/i><span style=\"font-weight: 400;\">, one of the UK&#8217;s leading digital publications that caters to all things fashion, grooming and lifestyle. We were keen to hear more from this group of <\/span><b>menswear Influencers<\/b><span style=\"font-weight: 400;\">, and therefore got together with Peter Brooker, Lifestyle Editor of <\/span><i><span style=\"font-weight: 400;\">Menswear Style<\/span><\/i><span style=\"font-weight: 400;\">, for this fascinating interview.<\/span><\/p>\n<p><!--more--><\/p>\n<p><b>So Peter, tell us about yourself and what you do.<br \/>\n<\/b><span style=\"font-weight: 400;\">I&#8217;m Peter Brooker, Lifestyle Editor of <\/span><i><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.menswearstyle.co.uk\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Menswear Style<\/a><\/span><\/i><span style=\"font-weight: 400;\"> and host of the <\/span><i><span style=\"font-weight: 400;\">Menswear Style<\/span><\/i><span style=\"font-weight: 400;\"> Podcast. I started writing for <\/span><i><span style=\"font-weight: 400;\">Menswear Style<\/span><\/i><span style=\"font-weight: 400;\"> about 3 years ago, I was managing an independent fashion store at the time and this was a good platform for me to voice my opinions on men&#8217;s fashion and trends.<\/span><\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/03\/Teddy-Edward.jpg\" rel=\"attachment wp-att-38926\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-38926 aligncenter\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/03\/Teddy-Edward.jpg\" alt=\"boy and a yellow vespa\" width=\"600\" height=\"398\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/03\/Teddy-Edward.jpg 600w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/03\/Teddy-Edward-300x199.jpg 300w\" sizes=\"(max-width: 600px) 90vw, 600px\" \/><\/a><\/p>\n<p><b>What is the most striking trend in men&#8217;s fashion currently?<br \/>\n<\/b><span style=\"font-weight: 400;\">Not sure if it&#8217;s striking, but I&#8217;m seeing a lot of Scandinavian brands seeping its way into the London lexicon. Lots of unstructured functional wear, elongated garments without the foppish logo&#8217;s or bold graphics. Generally, I believe we are getting smarter, more fashion conscious in the UK, but that could be the circles I move in. One striking trend I&#8217;m seeing is the ankle sock and high cut trouser, revealing a lot of ankle. We used to save the ankles for boat shoes and flip flops, now it&#8217;s open season on brogues, moccasins. I appreciate people might want to show off the fine tailoring of a trouser or chino, and everything is subjective, but I wouldn&#8217;t mind getting past this look soon.<\/span><\/p>\n<p><b>What is your main advice about becoming an Influencer in the fashion industry, and what do you consider to be the most profitable aspect of the digital media sector?<br \/>\n<\/b><span style=\"font-weight: 400;\">Never marginalise yourself and criticise 99% of the bloggers-sphere who like wearing ankle socks with brogues. I don&#8217;t class myself as a menswear influencer, it&#8217;s a term that has been hijacked by every blogger and his dog. I&#8217;ve never claimed to be anything more than a writer, which probably sounds even more highfalutin. The most profitable aspect of the digital media sector? Video content.<\/span><\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/03\/pexels-photo-298864.jpeg\" rel=\"attachment wp-att-38927\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-38927 aligncenter\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/03\/pexels-photo-298864.jpeg\" alt=\"shoes\" width=\"563\" height=\"375\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/03\/pexels-photo-298864.jpeg 600w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/03\/pexels-photo-298864-300x200.jpeg 300w\" sizes=\"(max-width: 563px) 90vw, 563px\" \/><\/a><\/p>\n<p><b>What rules do you have for choosing the right products on e-commerce platforms like Asos and Circle Fashion? Would you recommend these sites?<br \/>\n<\/b><span style=\"font-weight: 400;\">I don&#8217;t personally shop on these platforms but that&#8217;s not to say I wouldn&#8217;t recommend them. I&#8217;m old fashioned and shop on the high street, but when it comes to e-commerce, remember what looks good on a porcelain skin model ten years younger, won&#8217;t look the same on you. Manage your expectations when it arrives.<\/span><\/p>\n<p><b>How do you effectively communicate and interact with your large online audience?<br \/>\n<\/b><span style=\"font-weight: 400;\">Interaction and engagement with our audience is crucial to us. <\/span><b>We don&#8217;t like to bombard them with content<\/b><span style=\"font-weight: 400;\">, no daily newsletters or Instagram Stories. We only say something when we feel it&#8217;s needed to be said or written. We do one Newsletter a month for example and rarely more than one Instagram post a day. Again, this is just how we do things at MWS, we appreciate that everyone has their own ways of communicating and needs to make themselves present.<\/span><\/p>\n<p><b>What do you feel are some of the best ways for Brands to communicate with their online audience?<br \/>\n<\/b><span style=\"font-weight: 400;\">Get David Beckham to hold,wear or drink their product. (Only joking, though had you ever heard of Haig Club before he became an ambassador?) Aside from that, they could start with asking more from their &#8216;influencers&#8217;. What is the ROI on each campaign and what are the hardcore stats, impressions, unique views, etc. Marketing platforms like <\/span><span style=\"font-weight: 400;\">Buzzoole<\/span><span style=\"font-weight: 400;\"> have analysis tools which measure ratios of social media reach compared to engagement.<\/span><\/p>\n<p><a href=\"http:\/\/www.campaignlive.co.uk\/article\/haig-club-marketing-director-partnership-beckham-different-level\/1412950 rel=\"target= noopener noreferrer\"noopener\" noreferrer\"noopener\"=\"\" noreferrer\"_blank\"=\"\" rel=\"attachment noopener wp-att-38928\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-38928 size-full\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/03\/Beckham1.jpg\" alt=\"David Beckham\" width=\"820\" height=\"547\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/03\/Beckham1.jpg 820w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/03\/Beckham1-300x200.jpg 300w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/03\/Beckham1-768x512.jpg 768w\" sizes=\"(max-width: 820px) 90vw, 820px\" \/><\/a><\/p>\n<p><b>Finally, what would be your key piece of advice for Brands and Influencers in the world of male fashion?<br \/>\n<\/b><span style=\"font-weight: 400;\">They should realise the blogging industry is quite incestuous. We all talk, compare and get chagrined when we realise another party, writer, influencer, is getting paid more handsomely for being on the same junket. As well as our good selves check out the likes of Nik Speller, Adam Tanous, these people can talk about brands versus PR versus Influencers for in perpetuity. Like I said I just write, cynically. For menswear influencers I would always recommend going that extra mile. When I deal personally with a Brand I like to extend all the imagery of a shoot, not just the ones that make it on our social feeds. Or do a YouTube clip, offer something on top of the agreed package. It can always be a case study for something else. Also, knock it off with the ankle socks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to find out how fashionable you are online, don&#8217;t forget to <\/span><a href=\"https:\/\/buzzoole.com\/\"><span style=\"font-weight: 400;\">sign up<\/span><\/a><span style=\"font-weight: 400;\"> to our platform! We&#8217;d love you to join our online community.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Menswear, style and grooming has been growing in popularity online in recent years, leading to digital magazines such as Menswear Style, one of the UK&#8217;s leading digital publications that caters to all things fashion, grooming and lifestyle. We were keen to hear more from this group of menswear Influencers, and therefore got together with Peter &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/men-fashion-instagram-influencers\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Men&#8217;s Fashion Instagram Influencers&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":38925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[905],"tags":[922,928,935,942],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Men&#039;s Fashion Instagram Influencers - Buzzoole<\/title>\n<meta name=\"description\" content=\"Examining men&#039;s fashion and style online in Buzzoole&#039;s latest interview with Influencer Peter Brooker from Menswear Style.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/men-fashion-instagram-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Men&#039;s Fashion Instagram Influencers - Buzzoole\" \/>\n<meta property=\"og:description\" content=\"Examining men&#039;s fashion and style online in Buzzoole&#039;s latest interview with Influencer Peter Brooker from Menswear Style.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/men-fashion-instagram-influencers\/\" \/>\n<meta property=\"og:site_name\" content=\"Buzzoole\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Buzzoole\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/buzzoole\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-03T10:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-02T11:07:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/03\/Menswear-post-def2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Buzzoole\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Buzzoole\" \/>\n<meta name=\"twitter:site\" content=\"@buzzoole\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/men-fashion-instagram-influencers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/men-fashion-instagram-influencers\/\"},\"author\":{\"name\":\"Buzzoole\",\"@id\":\"https:\/\/blog.buzzoole.com\/en\/#\/schema\/person\/46bde0c04087b2bf0be72048fb16e0a2\"},\"headline\":\"Men&#8217;s Fashion Instagram Influencers\",\"datePublished\":\"2017-04-03T10:00:47+00:00\",\"dateModified\":\"2019-08-02T11:07:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/men-fashion-instagram-influencers\/\"},\"wordCount\":800,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.buzzoole.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/men-fashion-instagram-influencers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2017\/03\/Menswear-post-def2.png\",\"keywords\":[\"blogger\",\"fashion\",\"lifestyle\",\"tips\"],\"articleSection\":[\"Creators Influencer Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/men-fashion-instagram-influencers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/men-fashion-instagram-influencers\/\",\"url\":\"https:\/\/blog.buzzoole.com\/en\/creators-influencer-marketing\/men-fashion-instagram-influencers\/\",\"name\":\"Men's Fashion Instagram Influencers - 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