{"id":38859,"date":"2017-03-24T12:00:35","date_gmt":"2017-03-24T11:00:35","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=38859"},"modified":"2018-05-28T15:30:00","modified_gmt":"2018-05-28T13:30:00","slug":"influence-generation-z-say","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/blogger\/influence-generation-z-say\/","title":{"rendered":"Under the Influence: What Generation Z has to say about themselves"},"content":{"rendered":"

This week, Buzzoole presented the Youth Marketing Summit <\/a>– the biggest festival of youth marketing in Europe. The event brings together all kinds of people, from top brands to innovative agencies that “define pioneering movements within the youth sector”<\/a>.<\/p>\n

<\/p>\n

Our research for the event has focused on one particular group, Generation Z.<\/p>\n

Generation Z, or post-Millennials, have been described as Global citizens. They have been characterised as easily bored<\/b>, activists<\/b> and visual-innovators<\/b>. They challenge the status quo, but are also attached to traditional values such as family and financial security. Generation Z is not only tech innate, but also financially savvy.<\/b><\/p>\n

In the UK, Gen Z makes up one quarter of the population. Here we asked two of our Gen Z Influencers, Jordan Lee and Vlad Vaida, what it was like to be part of this intriguing group.<\/p>\n

Jordan Lee, is an “all round doer of things” blogger www.jordanlee.co<\/a> and Vlad Vaida is a lifestyle blogger at www.vladvaida.com<\/a>.<\/p>\n

\"Jordan<\/a>
Jordan Lee<\/figcaption><\/figure>\n

Why are you an influencer?<\/b><\/p>\n

Jordan:<\/i> Because it’s fun, challenging and creative! I get to share things I love with other, like minded people.<\/p>\n

Vlad:<\/i> I don’t have a particular reason for being an influencer – The internet is basically a creativity outlet<\/b> for me and I just love to share my work<\/b> with others.<\/p>\n

How do you feel about being part of Gen Z?
\n<\/b>Jordan:<\/i> Honored! I like taking what life has given us like technology and uncertainty in the economy and using it to my advantage to just be creative and love what I do.<\/p>\n

Vlad:<\/i> I feel kind of honored — I mean, Gen Z is the definition of ‘best of both worlds’, in my vision<\/p>\n

What are your main uses of social media?<\/b>
\nJordan:<\/i> Communicating with like minded creative people, sharing exciting projects and commenting on society.<\/p>\n

Vlad:<\/i> My main uses of social media consist of scrolling my Facebook feed judging people I know (just kidding) I just use social media to share the content I create or just to keep in touch with family!<\/p>\n

When it comes to purchasing decisions, what influences you?
\n<\/b>Jordan:<\/i> Someone who knows their stuff and I trust to give an honest review of things like new products.<\/p>\n

Vlad: <\/i>My purchasing decisions are influenced by how I feel like in that moment — do I need it? – why do I need it?<\/p>\n

How does the fact that you’re an influencer affect your daily life?
\n<\/b>Jordan<\/i>:<\/i><\/b> I try to find the beauty in everything, whether that physical attributes or a great story because everything that’s ever been made comes from a place of passion.<\/p>\n

\"Vlad\"<\/a>
Vlad Vaida<\/figcaption><\/figure>\n

Vlad:<\/i> My daily life is being affected because I feel the need to update my social media channels always, especially Snapchat – brunches with my friends or the family are always a good chance for a picture. If I don’t update them, I feel kinda guilty LOL.<\/p>\n

How do you feel when you link your name to a brand?
\n<\/b>Jordan:<\/i> I love it, as long as it makes sense for both of us to work together, otherwise there’s no point<\/p>\n

Vlad: <\/i>Well, I’m always testing products before promoting them because my followers are my friends – and I’m not gonna recommend something bad to any of my friends. When I link my name to a brand I feel true to myself because I know I like them and they are worthy.<\/p>\n

What do you think are the most common misconceptions about Generation Z?<\/b><\/p>\n

Joran:<\/i> That because we don’t work in an office 40 hours a week for a paycheck doesn’t mean we’re not working. We’re always looking for the next opportunity, regardless of money.<\/p>\n

Vlad:<\/i> There are a ton of misconceptions — Being an influencer is not a traditional job and most of the people think it’s easy or it’s not worthy.<\/p>\n

Are influencers affecting the way you relate to brands?
\n<\/b>Jordan:<\/i> I feel more comfortable and trusting in brands that engage with their community, including influencers.<\/p>\n

Vlad:<\/i> Definitely yes!<\/p>\n

If you are interested in learning more about Gen Z and Influencer Marketing, you can find our presentation for the YMS here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

This week, Buzzoole presented the Youth Marketing Summit – the biggest festival of youth marketing in Europe. 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