{"id":38216,"date":"2016-07-26T09:31:38","date_gmt":"2016-07-26T09:31:38","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=38216"},"modified":"2018-05-29T10:30:33","modified_gmt":"2018-05-29T08:30:33","slug":"influencer-marketing-stats","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/business\/influencer-marketing-stats\/","title":{"rendered":"4 Influencer Marketing Stats You Should Know"},"content":{"rendered":"

Many more brands are trying out influencer marketing. As always happens with innovation, the number of people adopting it increases as time goes by, though of course this only applies to innovations proved to be effective or well-performing. This is the case with influencer marketing, which is still seen as a brand new bizarre way of advertising online by some digital planners or managers.<\/span><\/p>\n

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\"influencer<\/p>\n

Considering Rogers’ <\/span>Diffusion of Innovation<\/span><\/i> theory (still relevant when considering new practices in digital marketing), a new process (or product) <\/span>which spreads across an increasingly larger audience sees consumers being innovators (i.e., the first to try) then early adopters, early majority and finally the late majority. <\/span>How far are we with <\/span>influencer marketing<\/span><\/i>? Overall, taking into account the number of brands investing in it and trusting our service, at Buzzoole we would say that we are already at a pretty advanced stage, dealing with a wide number of digital marketing managers (“early majority”). Influencer marketing is not a trend, it’s a reality. And yet, do you trust the value it might bring to your business? We thought we would show you some influencer marketing stats that portray its current state:<\/span><\/p>\n

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    Influencer marketing is a breakout<\/h3>\n<\/li>\n<\/ol>\n

    Google Trends defines a term as “breakout” when the rate of interest shown in research on Google compared to the previous period exceeds 5,000%. <\/span>Influencer Marketing has been stated as <\/b>breakout<\/i><\/b> by Google Trends as the name has become a trending topic in 2016<\/b>.<\/span><\/p>\n

    \"influencer<\/p>\n

    Source: Jeff Bullas<\/a><\/p>\n

    Influencer marketing has stimulated relevant interest in both brands and influencers, and this doesn’t seem set to end as it looks like growth is dramatically increasing over time.<\/span> A study conducted by Schlesinger Associates (2015) claimed that <\/span>84% of the interviewed marketing managers will invest on influencer marketing in the following 12 months.<\/b> Considering giving it a shot? Here are some tips to <\/span>run your first influencer marketing campaign<\/span><\/a> with us.<\/span><\/p>\n

    2. Influencer marketing effectively reaches out to your audience where other ADV platforms can’t.<\/h3>\n

    Influencer marketing is all about content created by an audience in order to reach out to more people. It’s usually your own target audience creating appealing content for your brand, and attracting a wider range of people to it. Influencers and brand ambassadors add their own personal, authentic touch boosting towards your objectives. Their words, opinions, and actions get displayed in different formats: video, pieces of writing (tweets\/posts\/blogposts), visual (photos); different shapes for each social media channel you want your message to run across. It’s not an ADV banner speaking to your target, it’s their friends, people they follow, and trust. <\/span>Indeed, <\/span>Native ADV is working<\/span><\/a> less and less. <\/span>Hubspot<\/span><\/a> here revealed some facts on<\/span> Ad blocking that show the extent of these changes.<\/span><\/p>\n