{"id":38122,"date":"2016-07-05T09:15:44","date_gmt":"2016-07-05T09:15:44","guid":{"rendered":"https:\/\/blog.buzzoole.com\/?p=38122"},"modified":"2018-05-29T10:40:28","modified_gmt":"2018-05-29T08:40:28","slug":"influencers-are-shaping-food-beverage-industry","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/social-media-trends\/influencers-are-shaping-food-beverage-industry\/","title":{"rendered":"How influencers are re-shaping the world of food and beverage industry"},"content":{"rendered":"

Since the past 6 months or so, I’m constantly seeing food-related tutorials in my social media feeds. Whenever I open Facebook, Instagram, YouTube, or another social network, at some point I come across content related to the food and beverage industry<\/strong>, most of it visual. <\/span><\/p>\n

You’re probably experiencing the rise of food hack videos, too. There is a good reason for that.<\/span><\/p>\n

<\/strong><\/p>\n

According to SproutVideo<\/span><\/a>, food is a hot internet property. In a cluttered environment, food-related content attracts a lot of eyeballs. People experience a visceral joy watching food videos. In fact, these <\/span>yummilicious<\/span> creations are catching up with cat videos when it comes to making people happy. <\/span><\/p>\n

The source cited ReelSEO’s Facebook publisher rankings, which revealed that 4 food channels dominate the top 5 spots. These 4 channels get 4 billion video views per month, which makes it evident that food-related content is loved by internet audiences. <\/span><\/p>\n

BuzzFeed started the trend of food videos, and now other social networks are also jumping in to get a slice of the pie. For example, the Twitter-powered food video, produced at Australian Twitter HQ <\/span>featuring chef Adam Liaw<\/span><\/a>, gained a lot of traction. Regular coverage on Twitter will give brands a chance to promote their food brands on this social network. <\/span><\/p>\n

And check out this finding by Tubular Labs: <\/span><\/p>\n

\"foodie\"<\/p>\n

The number of views is only going to rise in the future as consumers like, pin, snap, collect and share food-related content. The result is likely to be an uptick in sales and ROI, as food brands <\/span>have proved<\/span><\/a> in the past that digital works.<\/span><\/p>\n

But here’s the kicker: while all the digital happenings sound fine and dandy, they’re mostly benefitting the big guns in the food industry. Often, the most shared food-related content (videos, images, infographics, etc.) is backed by a big name in the industry, such as Coca Cola or another powerhouse. So it can be difficult for smaller\/newer food brands to gain traction due to the competition they face for attention. <\/span><\/p>\n

The thing is, smaller\/newer food brands face the following challenges: <\/span><\/p>\n