{"id":35836,"date":"2015-06-09T10:08:49","date_gmt":"2015-06-09T10:08:49","guid":{"rendered":"http:\/\/blog.buzzoole.com\/?p=35836"},"modified":"2018-05-29T14:40:42","modified_gmt":"2018-05-29T12:40:42","slug":"davide-basile-original-marines","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/case-study\/davide-basile-original-marines\/","title":{"rendered":"#BuzzCustomer: Interview with Davide Basile from Original Marines"},"content":{"rendered":"

Word of mouth<\/strong> is<\/span> the<\/span> oldest<\/span> form of commercial communication<\/span>. Nevertheless,<\/span> with the development<\/span> of new technologies<\/span> it<\/span> has also become even <\/span>more relevant and<\/span> powerful<\/span>. <\/span>In<\/span> Buzzoole<\/a><\/span>, we are convinced<\/span> that buzz marketing<\/strong><\/span> is<\/span> a key point of our customers’ web <\/span>strategy and it affects in different ways on creating brand awareness, its loyalty and sales performance<\/span><\/span>. This is why we have surveyed our best clients to explain in their own words, how through using Buzzoole, WOM<\/strong> marketing<\/strong> (word of mouth) can help any brand to reach its business goals. Here is the testimony of one of our recent customers, Davide Basile<\/a>, Retail & Digital Marketing Specialist<\/strong> in <\/strong>Original Marines<\/a>: Italian brand which creates and produces garments and accessories thinking about children and their families.<\/span><\/span><\/p>\n

Hello<\/span> Davide!<\/span> First of all,<\/span> thank you<\/span> for joining <\/span>our<\/span> series of<\/span> interviews dedicated<\/span> to Buzzoole clients!<\/span> Actually, we chose to start #BuzzCustomer\u00a0<\/em>\u00a0initiative especially with you, as you are not only Retail & Digital Marketing Specialist @ Original Marines<\/a>, but also you are <\/span>a real<\/span> influencer<\/span>. The fact<\/span> that you decided<\/span> to<\/span> trust us<\/span> makes Buzzoole even more<\/span> proud <\/span>:D Let’s start our interview with a typical question: what was the reason that you decided to run a campaign with Buzzoole?<\/span><\/strong>
\n<\/span><\/p>\n

I could no longer<\/span> resist the pressure<\/span> from<\/span> Fabrizio<\/span> (note: CEO at Buzzoole)<\/em> …<\/span>haha<\/span> joke<\/span>! We were testing<\/span>, what someone<\/span> called<\/span> “<\/span>influencer marketing<\/span><\/strong>“, and<\/span> we decided to<\/span> do<\/span> the first experiment<\/span> with a platform that could make it happen in the<\/span> “<\/span>Original <\/em>” way! Buzzoole’s approach<\/span> seemed<\/span> to meet our expectations at its best.<\/span><\/span><\/span><\/p>\n

What were the goals<\/span> of the Original Marines campaign<\/span>? Do think<\/span> that you have achieved them with Buzzoole?<\/span><\/strong><\/span><\/p>\n

We had few<\/span> campaigns<\/span> directed to<\/span> foreign<\/span> countries<\/span> where we wanted to push<\/span> more our<\/span> e-commerce channel<\/span> (which<\/span> is not active<\/span> in<\/span> Italy<\/span>). The goal<\/span> was to increase<\/span> the<\/span> awareness<\/span> of our<\/span> brand<\/span> in<\/span> those markets by<\/span> using<\/span> influencers<\/span> to <\/span>build up the trust<\/span><\/span><\/span> among new consumers.<\/span> Buzzoole <\/span>has<\/span> certainly helped<\/span> to<\/span> convey<\/span> there <\/span>the image of an<\/span> Italian<\/span> brand<\/span> with<\/span> over 30<\/span> years of history<\/span> and<\/span> success that stands behind Original Marines.<\/span><\/span><\/p>\n

Question to the expert: in the launch of the e-commerce project, in which way content marketing activities might improve the strategy? Do you think that they have a direct effect on generating brand’s revenue?<\/strong><\/p>\n

I think so. Today is not enough to just push media adv in order of getting better results. It is necessary to put your actions in the effective storytelling. And the effective storytelling without content marketing is like a cope of ice-creams without a whipped cream on<\/span><\/span> the top. We are living in the era where the product is leveling the price. The real difference in the customers’ minds makes the content that you create about your product, speaking more generally, the commercial proposition.<\/span>
\n<\/span><\/p>\n

To generate brand awerness, do you think that branded content activities<\/span> are more effective than<\/span> traditional<\/span> forms of<\/span> display<\/span> ads<\/span>?<\/span><\/strong><\/p>\n

I don’t think that branded content activities are more effective than adv. I’m not a supporter of adv or no adv approach. I think the right approach is to find a correct mix between media and the content.<\/p>\n

In your opinion, branded content<\/span> activities should be considered<\/span> as a substitutes<\/span> of the traditional forms of<\/span> adv<\/span> display<\/span>?<\/span><\/span><\/strong><\/p>\n

I repeat<\/span>: I don’t think they<\/span> are<\/span> substitutes<\/span> but<\/span>, surely<\/span>, the technology<\/span> and<\/span> the correct<\/span> measurement<\/span> of these\u00a0<\/span>activities<\/span> will help<\/span> to<\/span> integrate branded content <\/span>in the<\/span> media mix plan<\/span>.<\/span><\/p>\n

Would you recommend Buzzoole to agencies and other brands, and why?<\/strong><\/p>\n

Yes, of course. Buzzoole is a valuable and effective tool that turns into reality everything I have just told you about.<\/p>\n

\"Davide
Davide Basile<\/figcaption><\/figure>\n

Download the Original Marines case study<\/strong> here<\/a> and find out more details about the campaign and its results.<\/p>\n

W<\/span>hat do you think<\/span>?\u00a0How much branded content does affect sales? <\/span>Let us know<\/span> in a<\/span> comment<\/span>.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Word of mouth is the oldest form of commercial communication. Nevertheless, with the development of new technologies it has also become even more relevant and powerful. In Buzzoole, we are convinced that buzz marketing is a key point of our customers’ web strategy and it affects in different ways on creating brand awareness, its loyalty … <\/p>\n

Read more “#BuzzCustomer: Interview with Davide Basile from Original Marines”<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":35879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[654],"tags":[],"yoast_head":"\n#BuzzCustomer: Davide Basile from Original Marines<\/title>\n<meta name=\"description\" content=\"How branded content can increase your brand's revenue? 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