{"id":106,"date":"2013-10-21T19:35:11","date_gmt":"2013-10-21T19:35:11","guid":{"rendered":"http:\/\/blog.buzzoole.com\/?p=106"},"modified":"2021-03-09T14:14:09","modified_gmt":"2021-03-09T13:14:09","slug":"how-does-social-media-influence-our-travel-choices","status":"publish","type":"post","link":"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/","title":{"rendered":"How does social media influence our travel choices?"},"content":{"rendered":"\n<p><span style=\"font-size: 13px; line-height: 19px;\">Research conducted in Australia shows that travelers are consulting social networks and blogs rather than Google before traveling. The tradition of showing family and friends summer and trip pictures has been replaced by social media. Apps that allow photo editing and filters allow quick sharing and fast viewing.<\/span><\/p>\n\n\n\n<p>Social media is allowing people to let their followers live the experience of their vacation and trips while it&#8217;s happening. Whether using a smart phone, a tablet, or a traditional computer, more and more people are utilizing social media in their daily lives. Few things have quite as much impact and effect as an online presence.<br>Recently Tourism Australia has done research to explore the impact of social media on tourism and consumer choices influenced by Facebook. The results show that social sharing their own experiences exerts considerable influence on the way others plan their holidays. In six years the percentage of Google searches has dropped by over 70%. Travel choices are increasingly influenced by social networks and blogs.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2013\/10\/SOCIAL-MEDIA-FOTO.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"488\" src=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2013\/10\/SOCIAL-MEDIA-FOTO.jpg\" alt=\"SOCIAL MEDIA FOTO\" class=\"wp-image-107\" srcset=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2013\/10\/SOCIAL-MEDIA-FOTO.jpg 550w, https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2013\/10\/SOCIAL-MEDIA-FOTO-300x266.jpg 300w\" sizes=\"(max-width: 550px) 90vw, 550px\" \/><\/a><\/figure><\/div>\n\n\n\n<!--more-->\n\n\n\n<p><b>Friends and Facebook influence our choices<\/b><\/p>\n\n\n\n<p>52% of users analyzed in this research admit they were influenced not only by the official fb pages of travel agencies, but status updates and pictures shared by their Facebook community . Only 48% are not easily affected and retain the original program. In 33% of cases there is a change in holiday planning, instead of booking your hotel, 7% of travelers change the destination, 5% the airline. Word of mouth influences consumer&#8217;s choices. No marketing activities can compete with the influential power of Facebook and its ability to guide the choices and consumer&#8217;s tastes.<\/p>\n\n\n\n<p><b>Influence comes from those we know<\/b><\/p>\n\n\n\n<p>Consumers trust recommendations from peers over all other forms of advertising; 70% of consumers opinion posted online, 58% brand website. Social media is changing the way we communicate and changing the way we act. In the infographic we can see how social media affects people&#8217;s lives and how social media has spread, i.e. for every twitter share only 5 people visited a story, and for every Facebook share only 9 people visited a story.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research conducted in Australia shows that travelers are consulting social networks and blogs rather than Google before traveling. The tradition of showing family and friends summer and trip pictures has been replaced by social media. Apps that allow photo editing and filters allow quick sharing and fast viewing. Social media is allowing people to let &hellip; <\/p>\n<p><a href=\"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;How does social media influence our travel choices?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,884],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How does social media influence our travel choices<\/title>\n<meta name=\"description\" content=\"Research conducted in Australia shows that travelers are consulting social networks and blogs rather than Google before traveling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How does social media influence our travel choices\" \/>\n<meta property=\"og:description\" content=\"Research conducted in Australia shows that travelers are consulting social networks and blogs rather than Google before traveling.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/\" \/>\n<meta property=\"og:site_name\" content=\"Buzzoole\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Buzzoole\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-21T19:35:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-09T13:14:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2013\/10\/SOCIAL-MEDIA-FOTO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"488\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@buzzoole\" \/>\n<meta name=\"twitter:site\" content=\"@buzzoole\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/\"},\"author\":{\"name\":\"staff\",\"@id\":\"https:\/\/blog.buzzoole.com\/en\/#\/schema\/person\/b24f5da11c0e29290144177a39013ad7\"},\"headline\":\"How does social media influence our travel choices?\",\"datePublished\":\"2013-10-21T19:35:11+00:00\",\"dateModified\":\"2021-03-09T13:14:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/\"},\"wordCount\":346,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.buzzoole.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2013\/10\/SOCIAL-MEDIA-FOTO.jpg\",\"articleSection\":[\"Business\",\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/\",\"url\":\"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/\",\"name\":\"How does social media influence our travel choices\",\"isPartOf\":{\"@id\":\"https:\/\/blog.buzzoole.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2013\/10\/SOCIAL-MEDIA-FOTO.jpg\",\"datePublished\":\"2013-10-21T19:35:11+00:00\",\"dateModified\":\"2021-03-09T13:14:09+00:00\",\"description\":\"Research conducted in Australia shows that travelers are consulting social networks and blogs rather than Google before traveling.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/#primaryimage\",\"url\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2013\/10\/SOCIAL-MEDIA-FOTO.jpg\",\"contentUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2013\/10\/SOCIAL-MEDIA-FOTO.jpg\",\"width\":550,\"height\":488},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.buzzoole.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How does social media influence our travel choices?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.buzzoole.com\/en\/#website\",\"url\":\"https:\/\/blog.buzzoole.com\/en\/\",\"name\":\"Buzzoole\",\"description\":\"Technology driven Influencer Marketing that works for every strategy.\",\"publisher\":{\"@id\":\"https:\/\/blog.buzzoole.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.buzzoole.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.buzzoole.com\/en\/#organization\",\"name\":\"Buzzoole\",\"url\":\"https:\/\/blog.buzzoole.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.buzzoole.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/07\/logo.png\",\"contentUrl\":\"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/07\/logo.png\",\"width\":184,\"height\":38,\"caption\":\"Buzzoole\"},\"image\":{\"@id\":\"https:\/\/blog.buzzoole.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Buzzoole\",\"https:\/\/twitter.com\/buzzoole\",\"https:\/\/www.instagram.com\/buzzoole\",\"http:\/\/www.linkedin.com\/company\/buzzoole\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.buzzoole.com\/en\/#\/schema\/person\/b24f5da11c0e29290144177a39013ad7\",\"name\":\"staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.buzzoole.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d883443fd54a27b900a0048110f3c9aa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d883443fd54a27b900a0048110f3c9aa?s=96&d=mm&r=g\",\"caption\":\"staff\"},\"url\":\"https:\/\/blog.buzzoole.com\/en\/author\/staff\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How does social media influence our travel choices","description":"Research conducted in Australia shows that travelers are consulting social networks and blogs rather than Google before traveling.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/","og_locale":"en_US","og_type":"article","og_title":"How does social media influence our travel choices","og_description":"Research conducted in Australia shows that travelers are consulting social networks and blogs rather than Google before traveling.","og_url":"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/","og_site_name":"Buzzoole","article_publisher":"https:\/\/www.facebook.com\/Buzzoole","article_published_time":"2013-10-21T19:35:11+00:00","article_modified_time":"2021-03-09T13:14:09+00:00","og_image":[{"width":550,"height":488,"url":"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2013\/10\/SOCIAL-MEDIA-FOTO.jpg","type":"image\/jpeg"}],"author":"staff","twitter_card":"summary_large_image","twitter_creator":"@buzzoole","twitter_site":"@buzzoole","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/#article","isPartOf":{"@id":"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/"},"author":{"name":"staff","@id":"https:\/\/blog.buzzoole.com\/en\/#\/schema\/person\/b24f5da11c0e29290144177a39013ad7"},"headline":"How does social media influence our travel choices?","datePublished":"2013-10-21T19:35:11+00:00","dateModified":"2021-03-09T13:14:09+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/"},"wordCount":346,"commentCount":0,"publisher":{"@id":"https:\/\/blog.buzzoole.com\/en\/#organization"},"image":{"@id":"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2013\/10\/SOCIAL-MEDIA-FOTO.jpg","articleSection":["Business","Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/","url":"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/","name":"How does social media influence our travel choices","isPartOf":{"@id":"https:\/\/blog.buzzoole.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/#primaryimage"},"image":{"@id":"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2013\/10\/SOCIAL-MEDIA-FOTO.jpg","datePublished":"2013-10-21T19:35:11+00:00","dateModified":"2021-03-09T13:14:09+00:00","description":"Research conducted in Australia shows that travelers are consulting social networks and blogs rather than Google before traveling.","breadcrumb":{"@id":"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/#primaryimage","url":"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2013\/10\/SOCIAL-MEDIA-FOTO.jpg","contentUrl":"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2013\/10\/SOCIAL-MEDIA-FOTO.jpg","width":550,"height":488},{"@type":"BreadcrumbList","@id":"https:\/\/blog.buzzoole.com\/en\/social-media-2\/how-does-social-media-influence-our-travel-choices\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.buzzoole.com\/en\/"},{"@type":"ListItem","position":2,"name":"How does social media influence our travel choices?"}]},{"@type":"WebSite","@id":"https:\/\/blog.buzzoole.com\/en\/#website","url":"https:\/\/blog.buzzoole.com\/en\/","name":"Buzzoole","description":"Technology driven Influencer Marketing that works for every strategy.","publisher":{"@id":"https:\/\/blog.buzzoole.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.buzzoole.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.buzzoole.com\/en\/#organization","name":"Buzzoole","url":"https:\/\/blog.buzzoole.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.buzzoole.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/07\/logo.png","contentUrl":"https:\/\/blog.buzzoole.com\/wp-content\/uploads\/2018\/07\/logo.png","width":184,"height":38,"caption":"Buzzoole"},"image":{"@id":"https:\/\/blog.buzzoole.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Buzzoole","https:\/\/twitter.com\/buzzoole","https:\/\/www.instagram.com\/buzzoole","http:\/\/www.linkedin.com\/company\/buzzoole"]},{"@type":"Person","@id":"https:\/\/blog.buzzoole.com\/en\/#\/schema\/person\/b24f5da11c0e29290144177a39013ad7","name":"staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.buzzoole.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d883443fd54a27b900a0048110f3c9aa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d883443fd54a27b900a0048110f3c9aa?s=96&d=mm&r=g","caption":"staff"},"url":"https:\/\/blog.buzzoole.com\/en\/author\/staff\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.buzzoole.com\/en\/wp-json\/wp\/v2\/posts\/106"}],"collection":[{"href":"https:\/\/blog.buzzoole.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.buzzoole.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.buzzoole.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.buzzoole.com\/en\/wp-json\/wp\/v2\/comments?post=106"}],"version-history":[{"count":7,"href":"https:\/\/blog.buzzoole.com\/en\/wp-json\/wp\/v2\/posts\/106\/revisions"}],"predecessor-version":[{"id":45955,"href":"https:\/\/blog.buzzoole.com\/en\/wp-json\/wp\/v2\/posts\/106\/revisions\/45955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.buzzoole.com\/en\/wp-json\/wp\/v2\/media\/107"}],"wp:attachment":[{"href":"https:\/\/blog.buzzoole.com\/en\/wp-json\/wp\/v2\/media?parent=106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.buzzoole.com\/en\/wp-json\/wp\/v2\/categories?post=106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.buzzoole.com\/en\/wp-json\/wp\/v2\/tags?post=106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}