CategoriesBrands Influencer MarketingPosted on
Tag: influencer marketing strategy
The Commoditisation of Influencer Marketing
This week our Ask the Expert feature is an interview with Rhian Mason, Content Strategy Director at IPG Mediab…
Measurement is Influencer Marketing’s biggest challenge
It emerged from our recent research, that measurement standards, together with fixes for fake followers and co…
Influencer Marketing Hustle: The Christmas Cracker Wrap Up
Outside, the sun was warmly shining on a bright blue early-Autumn London morning. Inside, four influencer mark…
The Age of the Creator
As the influencer marketing arena continues to evolve, integrated marketing becomes ever more important and cr…
