This week we announced our inclusion as a representative vendor in Gartner’s Market Guide for Influencer Marketing. Gartner, the world’s leading research and advisory company has selected and reported on ten Representative Vendors: nine are vendors with North American headquarters, while Buzzoole is the only vendor with European headquarters named in the guide.
Gartner’s Market Guide states “Influencer marketing programs can extend brand reach beyond what’s possible with organic social marketing efforts. Marketing leaders are prioritising their influencer marketing efforts, despite transparency and measurement issues. Use this guide to identify a range of solution providers.”
According to Gartner research “in 2017, nearly two-thirds of marketers have fully deployed or are piloting influencer marketing programs. Nearly 1 in 10 respondents have abandoned influencer marketing.” Influencer marketing tools may include technology platforms, influencer agencies and curated networks of influencers, according to Gartner.
We believe that we have been included in both the “technology platform and curated network” sections thanks to the technological innovation and measurement capabilities that distinguish our company’s proprietary platform. Influencer marketing is experiencing huge growth and undergoing many advances such as the need for greater transparency, the requirement by investors for clear and meaningful measurement of campaign impact and calls for the introduction of regulation.
We are delighted to have been selected by Gartner as part of this review. It is further recognition for our tech and helps validate our commitment to AI and its application to influencer marketing. Continued brand adoption in the sector now demands attribution and transparency, our focus remains on giving marketers the validation and results to invest in this exciting sector.
Gartner, “Market Guide for Influencer Marketing Solutions“, Jay Wilson, 27 February 2018.
Note: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.