We are delighted to announce another new addition to the Buzzoole platform: Facebook Branded Content & Ads Gallery. Last year Facebook launched this new tool to help Creators and Brands manage their partnerships across branded content; now this feature can be used across all Influencer Marketing campaigns run through our platform.
What is Facebook Branded Content?
Branded Content is any form of content produced by a Creator in partnership with a brand. In the past few years this format has been increasingly used by brands keen to work with Creators, prompting Facebook to develop a tool to manage this type of activity. In using this feature Creators and brands can make clear that ads are ads, increasing transparency and therefore trust in the Influencer Marketing space. Moreover, the tool gives access to metrics and insights on the performance of any single post, also offering up the possibility to reuse the content across other ad formats.
What you can do with our new feature
Buzzoole clients can now access this feature directly from our platform, making it easier for brands to monitor their Branded Content campaigns. By setting up the day and time, every brand will be able to plan the publication of their posts and create a detailed campaign calendar depending on their needs. Content will be automatically be shown as Branded Content (as per Facebook’s policy) when the Creator’s page requests access to the Facebook Branded Content tool.
Using our new Branded Content integration, it will be possible to directly access the number of impressions per post and view the overall performance of a specific campaign. This will help brands and advertisers to understand which Creators drove the best results for them.
Add Creators’ content to your Ads Gallery
Our latest product release also includes the integration of the Ads Gallery. From now on, all content accessible via the Buzzoole dashboard can be added to Facebook’s Ads Gallery and reused for advertising campaigns on their official pages. This will allow you to seamlessly manage different types of Creator-generated content through our platform and get the most out of your Influencer Marketing investments.
Change perceptions with Branded Content
Branded Content is a powerful tool and coupled with a creative Influencer Marketing campaign it can be an effective way to improve brand perception. A good example is the campaign run by AARP in collaboration with the media company Time Inc, which saw a 4% growth in terms of Brand Favourability and 7% increase in terms of Ad Recall. These measurement KPIs are available for all Buzzoole clients thanks to our collaboration with Nielsen.
If you are interested in hearing more about the integration of Facebook Branded Content or our collaboration with Nielsen, please drop us a line.