Author: Gianluca Perrelli
Featured in 2021 as one of Forbes Magazine's Top 100 Italian Managers, Gianluca Perrelli is an entrepreneur with more than 20 years of experience, spent launching and developing well-known projects like Kiver - the first influencer network in Italy - later sold to Mondadori. Gianluca is also the author of the book "Homo Influencer". Today, Gianluca Perrelli is the CEO of Buzzoole, a member of the Board of Directors at Luisa Via Roma , a mentor for the I3P incubator in Turin, and a teacher at Luiss Business School for the "Influencer and Celebrities" master course.
4 Ways to Engage with Customers Using Social Media
Responding to customers is a tricky task for any business, and in the age of social media it is even harder. W…
The Mutual Evolution of Millennials and Food
Last week I had the honour of being among the speakers at the Seeds & Chips Global Food Innovation Summit,…
Falling for the Wrong Influencer: the Pepsi story
The reaction to the latest Pepsi advert is clear: image is not enough. We need a motive behind the visuals. Wi…
3 Rules to Get Started with B2B Influencer Marketing
Whisper it if you need to B2B content is bland. According to a Sirius Decisions research, 60-70% of it even go…
