Who remembers snail mail when email is so easy? Today email is the way to go when you want to contact clients, potential followers or a specific group of people. While critics who opt for social media may differ, the best way to go about reaching a specific market is email marketing. When combining email marketing with social media you get a winning formula.
CopyBlogger states that it’s amazingly cost-effective. With a ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for itself and saves a tree or two. It’s what you use when you want to move from “conversation to commerce”.
We all get annoyed at the recurring email newsletter that wastes our time, pitches that don’t get to the point and the all-consuming spam. The best thing about email marketing is that you can send out valuable information according to your customer’s valued time. Subscribers will begin to trust you as a credible source.
With catchy, urgent or call-to-action headlines, photos, graphics and good content, emails up their value for the reader. The email-marketing site MailUp that is currently a leader in Italy among competing platforms, offers good examples of email marketing mixed with social media done right.
According to MailUp the strongest form of email marketing is its connection with social media and they reinforce this in their progressive approach. The use of social media encourages the viral spread of the email content and consequently obtains more views for MailUp’s email marketing campaigns. Among the social networks that have recorded the percentage of shares of emails, the most shares are on Facebook at 82% while Twitter is at 9% and Linkedin at 4% and growing.
The industry is constantly evolving, with strategized email marketing campaigns targeting key audiences and increasing attention to quality. Responsiveness is also becoming easier as emails from the marketing campaigns are easily viewed on many different devices, not just your average PC, but also on tablets and smartphones; in fact tablets and smartphones make up the average of 30% open rate. The open rate and click through rate both grow when users get informational content rather than promotional material.
Email content that is valued and credible strengthens the relationship with your key audience through effective subject line writing, a distinctive company/brand voice and delivering quality over quantity specific content that your readers will be inspired to share and spread.
In conclusion, email marketing is one of the most effective forms of online marketing and when done right, reaches the largest audience. If you’re curious about how to start an email marketing campaign for your brand or company visit MailUp and start creating lasting relationships with your readers.
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