How to make sense with big data?

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Nowadays, every electronic device we use generates a large amount of data and any activity in which we humans engage is represented somewhere in the virtual sphere with data. Scientists and computer engineers have coined the term “big data” whereas a famous article of the Economist has defined the phenomenon of information explosion as “data deluge”. That enormous volume of data represents just a part of the problem: another omnipresent problem is that the most data are initially unstructured, i.e. written in natural language which makes the data limited in the degree in which it is machine-interpretable, as for texts, e-mail, report, blogs articles, social network feeds and so on.

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Posted in big data, business, linguistic

Buzzoole for brands!

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The waiting is finally over! We are proud to share with you our video explaining how Buzzoole works for brands. Find out that in a few really easy steps you can create your own Digital PR campaign. Our self-service platform SaaS will guide you through every step of this creating process. With Buzzoole in just few minutes you will save 70% of your funds! So how to do it? It’s super easy!

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Posted in brands, business

Post VS Click, part II

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In this post we began to analyze the difference between Pay Per Post and Pay Per Click. In this article, we will continue the theme to understand better what Buzzoole does and, moreover, how it does so. So, if at the end of this reading, you have doubts and/or questions and feedbacks, we would be more than happy to answer to you (there’s a tiny botton “Comment” that we all use not too often, so don’t be shy and click on it!).

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Post VS Click

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Two years ago, Limited Run, posted (in a post that seems to be down now, but covered by TechCrunch here) that they believed 80% of the traffic Facebook sent from pay per click ads were bots.

Veritasium also called out Facebook for fraud with getting Page likes. However, I’d been told that other startups have had success with Facebook’s CPC (“Like” farms should have less reason to fraudulently click those links after all) so Phil Anderson  (Founder di BudgetSimple) decided to run its own test recently to send traffic to BudgetSimple. (this is the post where the test is). To cut a long story short, Anderson experimented that spending $50 in Facebook Ads, Facebook reported Facebook claimed 92 clicks, while Google Analytics reported just 61 clicks. Read more ›

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Posted in business, digital influence, influencer, marketing, social media strategy, technology

A festive social media marketing strategy

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Christmas is fast approaching, and for small a business that signals the start of their busiest trading period of the year. It also means that it is time to plan their seasonal marketing campaigns, and nearly 65% of shoppers use social media to find a gift for a loved one, a festive social media strategy could be key to a bumper festive season. The key to any effective marketing strategy is to be clear about the business objectives. Read more ›

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Posted in business, christmas, social media strategy, social media trends

Buzzoole Black Friday

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Browsing the web, it’s impossible not to notice that today’s most popular Twitter Trend is #BlackFriday. Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November), often regarded as the beginning of the Christmas shopping season. In recent years, most major retailers have opened very early and offered promotional sales to kick off the holiday shopping season,  Black Friday is not a holiday, but California and some other states observe “The Day After Thanksgiving” as a holiday for state government employees, sometimes in lieu of another federal holiday such as Columbus Day. Read more ›

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Posted in business, social media trends
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