Post VS Click


Two years ago, Limited Run, posted (in a post that seems to be down now, but covered by TechCrunch here) that they believed 80% of the traffic Facebook sent from pay per click ads were bots.

Veritasium also called out Facebook for fraud with getting Page likes. However, I’d been told that other startups have had success with Facebook’s CPC (“Like” farms should have less reason to fraudulently click those links after all) so Phil Anderson  (Founder di BudgetSimple) decided to run its own test recently to send traffic to BudgetSimple. (this is the post where the test is). To cut a long story short, Anderson experimented that spending $50 in Facebook Ads, Facebook reported Facebook claimed 92 clicks, while Google Analytics reported just 61 clicks. Read more ›

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Posted in business, digital influence, influencer, marketing, social media strategy, technology

A festive social media marketing strategy


Christmas is fast approaching, and for small a business that signals the start of their busiest trading period of the year. It also means that it is time to plan their seasonal marketing campaigns, and nearly 65% of shoppers use social media to find a gift for a loved one, a festive social media strategy could be key to a bumper festive season. The key to any effective marketing strategy is to be clear about the business objectives. Read more ›

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Posted in business, Chirstmas, social media strategy, social media trends

Buzzoole Black Friday


Browsing the web, it’s impossible not to notice that today’s most popular Twitter Trend is #BlackFriday. Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November), often regarded as the beginning of the Christmas shopping season. In recent years, most major retailers have opened very early and offered promotional sales to kick off the holiday shopping season,  Black Friday is not a holiday, but California and some other states observe “The Day After Thanksgiving” as a holiday for state government employees, sometimes in lieu of another federal holiday such as Columbus Day. Read more ›

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Posted in business, social media trends

Real Time Marketing during Thanksgiving Day


Brand marketers use social networks to promote and share deals during holidays and events like Thanksgiving Day, and can also determine the effectiveness of their advertising in real time. Thanksgiving Day is an important holiday for brands to be engaged with their audiences on every social media platform, wherever the trends are driving their attention. Read more ›

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Posted in business, social media trends

Intel Global Challenge: Buzzoole among the first 8 worldwide startups!

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And so here we are… back to Naples after an amazing experience at the Intel Global Challenge in Berkeley, California. Probably you’ve heard that Buzzoole has been selected among 24.000 projects and arrived 4th at the Intel Business Challenge in Vilnius. That allows us to fly to Berkeley among other 25 startups to compete at the Intel Global Challenge. And you know what? We’ve arrived among the first 8 finalists!

Read more ›

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Posted in business

MailUp reviews Finder

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One of the major challenges for our trade partners lies in understanding the operation and usefulness of Finder. Precisely for this reason at Buzzoole we think it is essential to show success stories and present them as a case study.

Here is the testimony of one of our recent clients, MailUp, which used our Influencer Search Engine to locate the most expert and influential social users in a given subject. Subsequently, those who carried out the research have answered a few questions reported below: Read more ›

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Posted in influence engine optimization
buzzoole finder

Looking for a powerful tool to quickly find an influencer in your category? Try our Buzzoole Finder: all the right influencers at the tip of your fingers.

buzzoole influence engine optimization

Buzzoole is the first IEO (Influence Engine Optimization) platform. Connect your social accounts, optimize your online presence, discover what topics you are influential in and be rewarded.

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